du, part of Emirates Integrated\nTelecommunications Company (EITC), has announced its collaboration with Dubai Culture\nand Arts Authority (Dubai Culture) to support the new cultural vision of Dubai\nlaunched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President\nand Prime Minister of the UAE and Ruler of Dubai. The first stages of the\npartnership will be launched during the inaugural edition of Al Marmoom: Film\nin the Desert, taking place from 4-7 March, which aims to raise awareness about\nfilmmaking in an environment that celebrates Emirati culture and heritage. <\/p>\n\n\n\n
Du will provide the latest communication solutions and technologies required to ensure that the audience, visitors, and event organizers enjoy world-class communication services. In doing so, du will contribute to the event’s success and towards strengthening Dubai’s position as a global center for art and culture and an incubator for creative talent in the film industry.<\/p>\n\n\n\n
Al Marmoom: Film in the Desert is a\nunique platform to support creative talents and local and regional filmmakers,\npresenting them with an opportunity to showcase their projects and potential.\nThrough the initiative, du will play a pivotal role in supporting Dubai\u2019s\ncultural vision towards developing a thriving creative system that attracts\nregional and international talents in filmmaking and other cultural and\ncreative fields.<\/p>\n\n\n\n
Fruitful base for fostering emerging\ntalent in the film industry<\/em><\/strong><\/p>\n\n\n\n \u201cThe United Arab Emirates has long\nestablished itself as a global and regional leader in the creative and cultural\narena,\u201d said Johan Dennelind, du\u2019s Chief Executive Officer. \u201c\u2019Al Marmoom: Film\nin the Desert\u2019 is yet another testament to this leadership, strengthening\nDubai\u2019s position as an incubator for talent by empowering young and aspiring\nfilmmakers to showcase their creativity within the boundaries of the rich\nEmirati heritage.\u201d<\/p>\n\n\n\n \u201cAt the heart of any\ntelecommunications company\u2019s proposition is bringing people closer together,\nand it was only natural that du would support initiatives that reinforce the\nsocial fabric, values, and cultural identity of the UAE in an event that is\nessentially a nexus for regional talent. As we embark on this new era, we will\nundoubtedly see the convergence of both technology and culture, and as honoured\nas we are to support Dubai Culture with this significant event, we look forward\nto what the future holds for both du and Dubai Culture as we drive the cultural\nagenda in the United Arab Emirates.\u201d<\/p>\n\n\n\n Speaking about the collaboration\nbetween du and Dubai Culture, Hala Badri, Director General of Dubai Culture,\nsaid: \u201cThis special event will enable Dubai Culture and du to contribute towards\nadvancing the local and regional film industry, in line with the Emirate\u2019s\ncultural vision to strengthen its position as an incubator of creativity and\nhub for talents and artists from various fields. Furthermore, it will provide\nyoung national talent with the opportunity to progress their creative skills\nthrough interaction with established regional and international filmmakers. du\nhas a long-standing reputation for supporting cultural initiatives and events\nthroughout Dubai and the UAE. We are delighted to be working alongside the\ncompany as we showcase the capabilities of young filmmakers and the culture and\nheritage of the UAE.\u201d<\/p>\n\n\n\n Variety of films and activities for\neveryone<\/em><\/strong><\/p>\n\n\n\n Al Marmoom: Film in the Desert enables\nvisitors to watch a series of films in an innovative environment that are\ncarefully selected to suit all ages and preferences, providing them with a\nunique and unforgettable cultural experience. In addition, activities including\nspecialized training workshops for emerging talents run by elite professionals\nin the filmmaking field will also take place, as well as educational sessions\nfor amateurs and emerging talents under the supervision of global experts in\nthe world of cinema.<\/p>\n\n\n\n The audience is guaranteed to enjoy\nlocal short films, as well as a regional and international films, while the\ninitiative will contribute to strengthening Dubai’s position as a leading\ntourist and cultural destination by allowing visitors to learn about new\ntourist destinations and explore the desert environment in the emirate, particularly\nthe Al Marmoom Desert Conservation Reserve.<\/p>\n","protected":false},"excerpt":{"rendered":" Du will provide the latest communication solutions and technologies required to ensure that the audience, visitors, and event organizers enjoy world-class communication services.<\/p>\n","protected":false},"author":8,"featured_media":1627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9718,9624],"tags":[738,736,734,735,267,737],"contributor":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government","category-smart-sectors","tag-al_marmoom","tag-arts","tag-du_telecommunication","tag-dubai_culture","tag-eitc","tag-film_in_the_desert"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/03\/Johan-Dennelind-e1583328008899.jpg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t