VMware, Inc. has launched VMware\nPartner Connect, the new, dramatically simplified and flexible program designed\nto enable partners to do business with VMware in a way that aligns to their\nbusiness models. VMware Partner Connect empower partners with flexibility to\nmeet customers\u2019 needs, making VMware technologies and services opportunities\nmore accessible. Partners now have an enhanced experience that delivers\nsimplicity, choice and innovation, and recognizes and rewards partners based on\nthe value they bring to customers.<\/p>\n\n\n\n
\u201cVMware\nPartner Connect reimagines the way we do business with and for our partners,\nhelping them drive differentiated customer success and digital transformation,\u201d\nsaid\nJenni Flinders, Worldwide Channel Chief, VMware. \u201cWe designed Partner Connect with our customers in\nmind, and the idea that they should feel confident when choosing to go with a\nVMware partner. And this is just the beginning, as Partner Connect continues to\nevolve to deliver new and better ways for our partners to grow their business.\u201d<\/p>\n\n\n\n
VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners at today\u2019s launch. These partners can help customers identify and implement ideal VMware solutions, as evidenced by achievement of Master Services Competencies across different strategic IT priorities. These Principal Partners also earn comprehensive rewards including deployment and consumption incentives and prioritization for collaborative business planning and co-selling opportunities with VMware.<\/p>\n\n\n\n
\u201cThe\nvalue of Partner Connect is universal yet it can bring particular benefits to\nthe EMEA region, which is fragmented in its technology maturity, consumption and\nadoption levels,\u201d said Ossama Eldeeb<\/p>\n\n\n\n
Director,\nPartner Organization, Middle East, Turkey and North Africa METNA. \u201cThis is a great opportunity\nfor our partners in the region to propel their own businesses forward, as well\nas our customers.\nPartners can deliver a new consistency of experience, making it simple for\ncustomers to consume technology as and how they wish, all via one digital\nfoundation, and embrace innovative new applications and services.\u201d<\/p>\n\n\n\n
Partner\nConnect has already earned praise from VMware partners in the Middle East. Ashok\nChakravarthi Arulmozhi, managing director of HUCO, a VMware Master Services\nCompetencies (MSC) company based in Dubai, Abu Dhabi and Riyadh, said: \u201cThe\nbeauty of Partner Connect is that it allows us to dedicate more time to delivering value to customers by\nempowering us to focus more on how we build our business, with less time spent\non administrative tasks. VMware has built simplicity into the program and this\nmakes it easy to understand the requirements, which in turn will help us on our\nquest to continually raise the bar in terms of delivering value to our\ncustomers.\u201d<\/p>\n\n\n\n
Mohamad\nHammouda, Division Manager, Innovations and Technology Services Division at\nComprehensive Computing Innovations (CCI), an integrator specializing in VMware\ntechnology in Lebanon, said: \u201cWhat\u2019s exciting about VMware Partner Connect is\nthe level of innovation it brings to the way we work with VMware, offering us\ngreater flexibility while fostering new co-selling and consumption\nopportunities. It\u2019s a win-win, and we foresee that Partner Connect will be a\ndriving force for our partnership with VMware.\u201d<\/p>\n\n\n\n