{"id":1974,"date":"2020-03-30T11:46:47","date_gmt":"2020-03-30T07:46:47","guid":{"rendered":"https:\/\/techxmedia.com\/?p=1974"},"modified":"2025-04-17T23:57:51","modified_gmt":"2025-04-17T19:57:51","slug":"covid-19-tech-mahindra-tweaks-brand-logo-convey-solidarity","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/covid-19-tech-mahindra-tweaks-brand-logo-convey-solidarity\/","title":{"rendered":"Covid-19: Tech Mahindra tweaks logo to convey solidarity"},"content":{"rendered":"\n<p>Tech Mahindra Ltd\nconveyed solidarity in the global fight\nagainst COVID-19 through announcement of a temporary tweak in its brand logo. The\nnew logo is in line with ensuring well-being of its associates, clients and\ncustomers. <\/p>\n\n\n\n<p>The tweak reflects\nTech Mahindra\u2019s agility in adjusting to a global crisis situation. The \u201ce\u201d in\nthe familiar Tech Mahindra logo is now boxed inside the home for the next few\nweeks, and showcases how Tech Mahindra\u2019s 130,800+ associates have adjusted to\nthe crisis and are meeting the organization\u2019s commitments to keep critical\nsystems running for global clients, including governments, public-sector\ninstitutions, healthcare institutions and leading service companies. This is\nbeing achieved without compromising on the safety of the employees. <\/p>\n\n\n\n<p><strong>CP Gurnani,\nManaging Director and Chief Executive Officer, Tech Mahindra, said, <\/strong>\u201cWe, at Tech Mahindra, have always prided ourselves in\nour ability to be adaptable and agile. This logo tweak is reflective of our\ncommitment towards the same, while delivering a refreshingly positive message\nduring the time of crisis. Our focus continues to be on ensuring the safety and\nwell-being of our associates, partners and customers; while continuing to keep\nmission-critical systems on for global\nclients.\u201d<\/p>\n\n\n\n<p><strong>Harshvendra Soin,\nChief People Officer, Tech Mahindra, said, <\/strong>\u201cAt Tech Mahindra, we RISE<sup>TM<\/sup> up to\nmeet the challenges. That\u2019s the essential quality that keeps us strong and\nresilient. Employees are our biggest asset, and their health and safety is our\ntop priority. Our new logo symbolizes this spirit of resilience and fight for the\ngreater common good. It perfectly balances the sense of optimism and the need\nfor caution that will help us weather these tumultuous times\u201d.<\/p>\n\n\n\n<p>With the recent COVID-19\noutbreak, Tech Mahindra has taken all the necessary preventive measures to\nensure the wellness and well-being of its associates. Tech Mahindra\u2019s\ninvestments over the years in digital collaboration tools combined with a\nculture of working remotely, has enabled the organization to prepare for a\nworld where people are physically separated from their workplaces at a large\nscale. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tweak reflects Tech Mahindra\u2019s agility in adjusting to a global crisis situation. The \u201ce\u201d in the familiar Tech Mahindra logo is now boxed inside the home for the next few weeks.<\/p>\n","protected":false},"author":8,"featured_media":1976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9619],"tags":[993,723,724,895,576,994,992,991],"contributor":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","tag-brand","tag-coronavirus","tag-covid_19","tag-crisis","tag-digital_transformation","tag-logo","tag-solidarity","tag-tech_mahindra"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/03\/CP-Gurnani-MD-CEO_Tech-Mahindra1-e1585554306203.jpg","author_info":{"display_name":"News Desk","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/1976"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=1974"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}