COVID-19<\/a> containment measures are forcing the closure of car showrooms in many countries, and this is also increasing the requirement for a full and effective online purchase process. \u201cCurrently, most OEMs and car dealerships in major markets including the U.S., China, Germany and the U.K. don\u2019t offer a real end-to-end online sales channel that optimizes the purchase process,\u201d said Pedro Pacheco, senior research director at Gartner. \u201cOEMs and car dealerships must set up direct sales platforms on which users can buy a car in just three clicks and have it delivered to their home. This model should be used for both car configuration and inventory.\u201d<\/p>\n\n\n\nGartner recommends investing in augmented- and virtual-reality\ntechnologies to give online shoppers a more comprehensive experience when\nspecifying car requirements. Additionally, investing in an advanced artificial-intelligence-powered\nchatbot could assist by answering a broad range of questions from customers. OEMs and car dealerships should also\nensure complete price transparency to avoid pricing issues and lengthy\nnegotiations, which frustrate buyers.<\/p>\n\n\n\n
Although many consumers will be\nhesitant about purchasing a car in the present circumstances, OEMs and car\ndealerships still need to offer more flexibility. \u201cOEMs and dealerships could\nconsider a digital platform that offers a usage-based subscription model which\nenables the consumer to choose a car, with the freedom to exit the contract at\nvery short notice,\u201d said Mr. Pacheco.<\/p>\n\n\n\n
In addition, OEMs and car dealerships need to consider enhancing their\nafter-sales strategy. They should create an online hub where users can purchase\nparts, set up maintenance appointments and find all the information on \u201ccontactless\u201d\nafter-sales services. With these options, customers will have no physical\ncontact with any other person, and these services can cover service booking,\nvehicle collection and drop-off, roadside assistance and online payment. This\nis a model that car dealerships and repair shops can also adopt to continue\nserving customers in the future.<\/p>\n\n\n\n
\u201cSpeed of change is crucial for\nOEMs and car dealerships\u2019 survival in times of confinement and insecurity,\u201d\nsaid Mr. Pacheco. \u201cGiven factory and showroom closures, it is essential that\ncar makers draw up a strong online order book to ensure that, once factories\nand showrooms reopen, they can quickly rebound financially.” <\/p>\n","protected":false},"excerpt":{"rendered":"
OEMs and car dealerships must set up direct sales platforms on which users can buy a car in just three clicks and have it delivered to their home. This model should be used for both car configuration and inventory.<\/p>\n","protected":false},"author":8,"featured_media":1997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9716,9619],"tags":[1003,1005,723,724,190,757,1006,894],"contributor":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-brands","category-top-stories","tag-automative","tag-car_dealership","tag-coronavirus","tag-covid_19","tag-gartner","tag-oem","tag-online_sales","tag-pandemic"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/03\/Pedro-Pacheco-e1585565508156.jpg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/1995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/1997"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=1995"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}