{"id":2218,"date":"2020-04-10T23:28:17","date_gmt":"2020-04-10T19:28:17","guid":{"rendered":"https:\/\/techxmedia.com\/?p=2218"},"modified":"2025-04-18T02:26:45","modified_gmt":"2025-04-17T22:26:45","slug":"moving-towards-personalizing-healthcare-engagement-at-scale","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/moving-towards-personalizing-healthcare-engagement-at-scale\/","title":{"rendered":"Personalizing healthcare engagement at scale"},"content":{"rendered":"\n<p>Our vision\nfor Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/interactive-guides\/healthcare-crm\/\">Customer\n360 for Healthcare<\/a> is to empower healthcare and life sciences\norganizations of all types and sizes to deliver more personalized and\ncollaborative experiences at scale. That\u2019s why we\u2019re excited to announce new\nindustry-specific innovations for healthcare built on Salesforce, CRM for\nhealthcare and life sciences, that work towards improving health outcomes and\nunlocking operational efficiencies by connecting people, data and processes on\na unified platform.<\/p>\n\n\n\n<p>New capabilities include Provider Relationship Management tools in\nHealth Cloud to enable the growth of provider relationships with a number of\nnew use cases for providers and payers. In addition, Einstein Analytics for\nHealthcare is an out-of-the-box analytics solution giving payers and providers\ngreater visibility and insights into patient data to improve health outcomes.\nAlso available today is <a href=\"https:\/\/bridgeconnector.co\/about-us\/news-room\/bridge-connector-salesforce-appexchange-and-mulesoft-partnership-announcement\">Destinations<\/a>,\na no-code healthcare interoperability <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000G4xuRUAR\">Salesforce\nAppExchange<\/a> solution built by ISV partner Bridge Connector, enabling\norganizations to quickly and easily integrate disparate health care\napplications with Health Cloud.<\/p>\n\n\n\n<p><strong>Introducing New Provider Relationship Management Innovation in\nHealth Cloud&nbsp;<\/strong><\/p>\n\n\n\n<p>The new Provider Relationship Management capabilities in Health\nCloud help healthcare organizations connect consumers to the right care faster,\nefficiently manage provider networks, and grow quality relationships. New\nfeatures include:<\/p>\n\n\n\n<p><strong>Provider Search:<\/strong><\/p>\n\n\n\n<p>New Provider Search makes it easy to match patients and members\nwith the right care provider faster. Service reps can find providers on behalf\nof a patient or member, and it can also be extended to consumers themselves via\nself-service. Provider search can be done using specific criteria including\nlocation, availability, specialty, and whether they are accepting new patients.\nThe fields can be customized by each company to further enhance the search\nexperience. For example, a payer can add cost level as a custom field to the\nsearch criteria, allowing patients to be better informed about their estimated\nout-of-pocket cost before they select or meet with a provider.<\/p>\n\n\n\n<p><strong>Provider Relationships: <\/strong><\/p>\n\n\n\n<p>New Provider Relationshipsbrings together all\nrelevant information about a provider into a single system, which can be used\nby a physician liaison or provider engagement manager to centralize provider\ninteractions, gain new provider insights, and strengthen relationships and processes.\nInformation like affiliated healthcare organizations, facilities, education\nhistory, networks, and operating hours can be combined in one place to create a\n360-degree view of each provider. Payers can more efficiently and effectively\nmanage their physician network, and providers can build great relationships and\ngain insights on referrals happening in or out of the physician network to\ncontrol for leakage.&nbsp;<\/p>\n\n\n\n<p><strong>Bringing Actionable AI to Healthcare<\/strong><\/p>\n\n\n\n<p>To meet the unique needs of healthcare and life sciences customers, <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/e-books\/analytics\/einstein-analytics-for-Healthcare-and-life-sciences.pdf\">Einstein Analytics for Healthcare<\/a> is built specifically for Health Cloud and allows care coordinators, referral managers, and other roles to get up and running quickly with pre-built dashboards and industry KPIs, like length of referral time right in the platform. Users can segment patients by risk and other attributes to ensure they are reaching the right patient at the right time, as well as identify potential barriers to health in order to reduce readmissions or avoidable claims. <\/p>\n\n\n\n<p>Tableau\u2019s easy-to-use visual analytics platform delivers insights\norganization-wide, even for users who don\u2019t work within Health Cloud, enabling\nevery part of a healthcare organization to take a data-driven approach to\noperational efficiency and patient care.&nbsp; By connecting Tableau dashboards\nto critical data sources within the hospital system, including leading\nelectronic medical records and billing programs, everyone from administrators\nto clinicians are able to analyze the data most relevant to their role and make\ndecisions to improve their output. <\/p>\n\n\n\n<p><strong>Unlocking Electronic Health Record (EHR) data for more personalized\npatient engagement<\/strong><\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark\">2020\nConnectivity Benchmark Report<\/a> revealed that 86% of healthcare IT\ndecision makers don\u2019t have a company-wide strategy for integration and just 20%\nbelieve their organization has a very good way to enable non-technical business\nusers to integrate applications. To help healthcare providers unlock Electronic\nHealth Record (EHR) data and provide connected patient journeys that lead to\nbetter patient outcomes, we\u2019re announcing new integration tools.<\/p>\n\n\n\n<p>Destinations, Bridge Connector\u2019s no-code healthcare\ninteroperability solution, is available on AppExchange today &#8211; allowing\nhealthcare organizations to accelerate the interoperability of Salesforce\nHealth Cloud and enable Salesforce admins to easily integrate EHR data with\npredefined data mappings without having to write a line of code. MuleSoft and\nBridge Connector are also working together to synchronize patient data across\nSalesforce and third-party systems with API-led connectivity.&nbsp;<\/p>\n\n\n\n<p><strong>Major healthcare companies are already leveraging the power of\nSalesforce Health Cloud to get closer to their members and patients:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Piedmont Healthcare <\/strong>integrates Health Cloud with Marketing      Cloud to modernize its approach to marketing in ways that are more data-driven and transparent. As a result, Piedmont has launched a      customized, enterprise-wide digital framework that now touches every part of the organization and focuses on three key outcomes: patient personalization, improved provider referral and outreach management, and increased operational efficiency. Find out more about <a href=\"https:\/\/www.salesforce.com\/blog\/2019\/06\/piedmont-healthcare-patient-experience-loyalty.html\">how Piedmont Healthcare personalizes the patient experience<\/a>.<\/li><li><strong>Cancer Treatment Centers of America (CTCA) <\/strong>relies on Health Cloud, Marketing Cloud and Communities to help patients and caregivers navigate the complexities of a cancer diagnosis. These platforms help CTCA digitize and provide transparency around the journey from diagnosis to survivorship, by providing patients with timely information, connecting them to other patients and specialists, and ultimately empowering them to make informed decisions about their care.<\/li><li>Lifesprk needed a way to appropriately capture whole-person comprehensive solutions that kept all of their clients&#8217; information connected. They chose Health Cloud specifically for the scalable workflows and easily accessible information, in addition to being able to monitor member health with real-time analytics and predictive signals.&nbsp;<\/li><li><strong>United Vein Centers <\/strong>deployed Health Cloud to gain a      comprehensive, 360-degree view of patients in order to drive outcomes and business growth. Now with Health Cloud, United Vein Centers is able to scale and manage physician referrals through automation while tracking patient appointments and providing a personalized patient journey leading to better outcomes.&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our vision for Salesforce&#8217;s Customer 360 for Healthcare is to empower healthcare and life sciences organizations of all types and sizes to deliver more personalized and collaborative experiences at scale. <\/p>\n","protected":false},"author":8,"featured_media":8902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[147,154,9618,54,9624,9619,957],"tags":[631,1127,1133,1128,1131,1132,1129,1015,1130,1126],"contributor":[],"class_list":["post-2218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-cloud-computing","category-editors-pick","category-health-tech","category-smart-sectors","category-top-stories","category-women-in-tech","tag-artificial_intelligence","tag-crm","tag-ctca","tag-customer_360","tag-ehr","tag-piedmont","tag-provider_search","tag-salesforce_","tag-tableau","tag-wellness_tech"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/04\/Healthcare-techxmedia.jpg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/8902"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=2218"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}