{"id":22322,"date":"2021-01-26T17:53:08","date_gmt":"2021-01-26T13:53:08","guid":{"rendered":"https:\/\/techxmedia.com\/?p=22322"},"modified":"2025-04-16T15:51:21","modified_gmt":"2025-04-16T11:51:21","slug":"honor-outlines-its-new-brand-strategy-at-honor-view40-launch-in-china","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/honor-outlines-its-new-brand-strategy-at-honor-view40-launch-in-china\/","title":{"rendered":"HONOR outlines its new brand strategy at HONOR View40 launch in China"},"content":{"rendered":"\n

HONOR has outlined its new brand strategy as it kicks off the year as a fully independent company. During a livestreamed event, George Zhao, CEO of HONOR Device Co., Ltd unveiled\u00a0a slate of new products for 2021, including the\u00a0HONOR View40 smartphone, which boasts\u00a0superior technology <\/a>and an advanced display to delight the senses. The occasion also saw the unveiling of HONOR\u2019s new slogan, \u201cGo Beyond\u201d, which describes the company\u2019s ambition to become a global iconic tech brand by offering innovative, high-quality products with proven reliability.<\/p>\n\n\n\n

HONOR Introduces New Brand Strategy for 2021<\/strong><\/h3>\n\n\n\n

\u201cWe are so grateful for the long-standing support of our loyal consumers and partners who have been by our side over the last seven years. Our customers are our number one priority, and as we embark on this exciting new chapter, we are dedicated to going above and beyond to create a new intelligent world for everyone around the globe,\u201d said George Zhao.<\/p>\n\n\n\n

To achieve its brand mission and satisfy the evolving needs of its customers, HONOR introduced its refreshed brand strategy. By focusing on three key pillars: All Scenarios, All Channels\u00a0and All People, while\u00a0continuing to embrace its \u201c1+8+N\u201d product strategy, HONOR will strive to create a new intelligent world for everyone.<\/p>\n\n\n\n

\"HONOR<\/figure><\/div>\n\n\n\n

An Unwavering Focus on Innovation, Quality and Service<\/strong><\/h4>\n\n\n\n

HONOR\u2019s commitment to innovation and R&D is unwavering. Its current workforce includes almost 8,000 employees who will cover the entire spectrum of end-to-end operations, including\u00a0over 50% R&D staff. With five R&D centers and over 100 innovation labs worldwide,\u00a0HONOR is committed to developing powerful technology <\/a>that empowers people to become a better version of themselves.<\/p>\n\n\n\n

Based on global consumer needs, HONOR has the flexibility and independence to choose the best solutions for its global supply chain. HONOR has already confirmed partnerships with leading suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft<\/a>, Qualcomm, Samsung, SK hynix, and Sony<\/a>.<\/p>\n\n\n\n

With a laser focus on quality, each product developed by HONOR goes through a stringent quality-control process to ensure its safety and reliability, passing\u00a0over 400\u00a0different examinations and receiving\u00a020 global certifications before going on-sale.\u00a0Providing fast and effective support for its users is equally important, with over 3,000 service centers and 43 call centers across 82 countries and regions,\u00a0HONOR\u2019s after-sales service team will continue to work closely with leading service providers all over the world.<\/p>\n\n\n\n

Award Winning Product Line-Up and E-Commerce Success Fuels Future Growth Plans<\/strong><\/h4>\n\n\n\n

Testament to its success, HONOR\u2019s latest line-up of IoT products received a raft of awards and accolades at CES 2021. The all-new HONOR Band 6 was crowned a \u201cBest of CES 2021\u201d product by media such as\u00a0Android Authority, Phandroid, PocketNow, and Tech Advisor, while the upgraded HONOR MagicBook Pro won \u201cBest of CES 2021\u201d\u00a0from\u00a0Android Headlines, Newsweek, and Ubergizmo.\u00a0In addition to its award-winning products, HONOR\u2019s sales channels continue to strengthen. From 2018 to 2020, HONOR has become the number one online smartphone brand in China. This achievement fuels HONOR\u2019s ambitious plans to expand into more offline markets around the world in 2021 and beyond.\u00a0<\/p>\n\n\n\n

HONOR View40: Latest Smartphone Launch Delights the Senses with Advanced Display & Powerful Hardware<\/strong><\/h4>\n\n\n\n
\"HONOR<\/figure><\/div>\n\n\n\n

Making its debut at HONOR\u2019s \u201cSense the Future\u201d online event, the all-new HONOR View40 has been designed to delight the senses, delivering a stunning visual experience thanks to its advanced display technology<\/a>. The waterfall curved 2676 x 1236-pixel 6.72-inch display is a 10-bit (8+2-bit) OLED screen, which gives it the ability to display over 1 billion colors. This allows it to cover the entire DCI-P3 color space, giving the HONOR View40 professional-level color accuracy.\u00a0The HONOR View40 screen supports a 120Hz refresh rate and up to 300Hz touch response, making viewing and using the display an incredibly smooth experience. In addition, HDR10 support offers rich colors and details every time.<\/p>\n\n\n\n

Powering the HONOR View40 is the MediaTek Dimensity 1000+ SoC. Building on the powerful chipset, the HONOR View40 is equipped with GPU Turbo X and Hunter Boost optimizations to further improve gaming performance.<\/p>\n\n\n\n

Packed with a 4000mAh battery, the HONOR View40 supports incredibly fast 66W SuperCharge. It takes just 15 minutes to charge up to 60 percent capacity, and just 35 minutes to fully charge the HONOR View40. The device also supports 50W wireless charging, allowing users to achieve 50 percent charge in just 30 minutes without any cables.<\/p>\n\n\n\n

When it comes to photography, a 50MP RYYB sensor (1\/1.56-inch) powers the main camera system on the HONOR View40, offering incredibly detailed photos and great low-light performance, as well as amazing 4K videos. Further boosting performance, 5G connectivity offers fast data transfers and lag-free gameplay when using a supporting network provider.<\/p>\n\n\n\n

HONOR MagicBook Series Gets a Boost with Powerful New Processors<\/strong><\/h3>\n\n\n\n

HONOR also introduced two new upgrades to the HONOR MagicBook Series, with the all-new new HONOR MagicBook 14 and HONOR MagicBook 15. Featuring the latest 11th Gen Intel\u00ae Core\u2122 i7-1165G7 processor and NVIDIA\u00ae GeForce\u00ae MX450 discrete graphics, the new models offer\u00a0a powerful user experience. Compared to the previous generation, overall performance is up by 49 percent, with a maximum frequency of 4.7GHz. In addition, the HONOR MagicBook 14 and 15 are both equipped with Wi-Fi 6 and a 2X2 MIMO dual antenna design, enabling wireless transfer speeds of up to 2400Mbps, approximately 2.7 times the speed of Wi-Fi 5. <\/p>\n\n\n\n

The brand-new HONOR MagicBook 14 and 15 boast sleek and lightweight designs. The HONOR MagicBook 14 weighs just 1.38kg and \u00a0is only 15.9mm thi\u00a0n, \u00a0easily fitting in most bags\u00a0 and allowing users to enjoy ultimate portability and unparalleled performance on the go. The 1980 x 1080-pixel fully-laminated screen reduces the reflection of light off the LCD panel, creating an immersive and true-to-life display even under direct sunlight.<\/p>\n","protected":false},"excerpt":{"rendered":"

Making its debut at HONOR\u2019s \u201cSense the Future\u201d online event, the all-new HONOR View40 has been designed to delight the senses, delivering a stunning visual experience thanks to its advanced display technology.<\/p>\n","protected":false},"author":8,"featured_media":22325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9619],"tags":[4331,756,612,77],"contributor":[],"class_list":["post-22322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","tag-honor","tag-microsoft","tag-smartphone","tag-technology"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2021\/01\/news-images-honor-unveils-its-new-brand-strategy-at-honor-view40-launch-in-china.jpg","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t