{"id":2458,"date":"2020-04-16T21:33:27","date_gmt":"2020-04-16T17:33:27","guid":{"rendered":"https:\/\/techxmedia.com\/?p=2458"},"modified":"2025-04-17T23:56:14","modified_gmt":"2025-04-17T19:56:14","slug":"why-data-is-and-always-will-be-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/why-data-is-and-always-will-be-the-next-big-thing\/","title":{"rendered":"Why Data is (and Always Will be) the Next Big Thing"},"content":{"rendered":"\n<p><strong><em>By: Morten Illum, VP of EMEA,\nAruba<\/em><\/strong><\/p>\n\n\n\n<p>As we are a few months into a new decade and\nlook back at what we\u2019ve achieved in just 10 years, I\u2019m in awe of how much we\u2019ve\nmanaged to accomplish in such a short space of time. <\/p>\n\n\n\n<p>Not only has the last decade given us ubiquitous\nsmartphones and Wi-Fi, plus the introduction of 5G networks, it\u2019s also rolled\nout the Internet of Things (IoT), the cloud, edge computing, Artificial\nIntelligence (AI), Machine Learning and Mixed Reality.&nbsp;&nbsp; <\/p>\n\n\n\n<p>This was the decade that saw former Fortune 500\ncompanies going spectacularly bust because they failed to keep up with the\nchanges created by technology. On the flip side, it also saw basement-born\nstart-ups using technology to completely transform trillion-dollar industries. <\/p>\n\n\n\n<p>It\u2019s clear that this past decade has been one\nof the most disruptive, yet productive periods of history ever. &nbsp;<\/p>\n\n\n\n<p>And at the very heart of all this progress is\none crucial element. Data. <\/p>\n\n\n\n<p><strong>Data is the new oil, but better<\/strong><\/p>\n\n\n\n<p>Just as steam, electricity and electronics propelled the three revolutions that preceded it, data \u2013 and in particular the sheer volumes created by <a href=\"https:\/\/techxmedia.com\/tag\/iot\/\">IoT<\/a> \u2013 has been the driving force behind what\u2019s become known as the Fourth Industrial Revolution.<\/p>\n\n\n\n<p>To give you an idea of scale, at the beginning\nof the last decade, the world produced <a href=\"https:\/\/www.zdnet.com\/article\/size-of-the-data-universe-1-2-zettabytes-and-growing-fast\/\">about\n1.2 zettabytes<\/a> of data. By 2025, the IDC says worldwide data will\ngrow 61% to <a href=\"https:\/\/www.networkworld.com\/article\/3325397\/idc-expect-175-zettabytes-of-data-worldwide-by-2025.html\">175\nzettabytes<\/a>, and 90 zettabytes of this data will be created on IoT\ndevices. <\/p>\n\n\n\n<p>There\u2019s no doubt that data truly is the new oil,\nbut better, because unlike oil, data is easily extracted (with the right\ntechnology in place of course), and its supplies are infinite. What\u2019s more, we\ncan use data numerous times to gain new insights and unlock new value. <\/p>\n\n\n\n<p><strong>It\u2019s D-Day for data at the Edge<\/strong><\/p>\n\n\n\n<p>Data has ushered in a new digital era for\nbusinesses, society and individuals \u2013 one that\u2019s revolutionizing customer and\nemployee experiences, creating more dynamic, responsive, and personalized\nbusiness models, and even sparking entirely new industries. Importantly,\nhowever, it is also an era that has seen activity move increasingly to the edge\nof the network.<\/p>\n\n\n\n<p>As we have entered a new data-driven, decentralized\ndecade, this will bring fresh challenges. For example, while the growing use of\nIoT is providing organizations with new data to make intelligent decisions\nabout business operations, it\u2019s also opening more and more doors all over the\nnetwork for malicious actors to exploit vulnerabilities. Securing these devices\nand this data will be critical this year and the years to come.<\/p>\n\n\n\n<p><strong>Failure to prepare is preparing to fail <\/strong><\/p>\n\n\n\n<p>The biggest lesson I\u2019ve learned from the past decade\nis that it would be reckless not to plan for the eventuality of further\ndisruption. With data set to drive the next decade of that disruption, business\nmust act now to leverage the massive amounts of data they continue to generate.\n<\/p>\n\n\n\n<p>This will require businesses to implement\nhighly reliable, secure and accessible infrastructure at the core, and\ninnovation and intelligence at the edge. It will require stakeholders to embrace\nuncertainty and ambiguity, and it will also require an understanding that some\nrisk-taking will be needed.<\/p>\n\n\n\n<p>Because we don\u2019t know what this new decade will\nlook like. We don\u2019t know exactly what obstacles we will encounter and what opportunities\nwe will embrace. But we do know that data will be at the centre of it all. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.<\/p>\n","protected":false},"author":8,"featured_media":2460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[147,150,9618,149],"tags":[78,596,631,929,429,793],"contributor":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-big-data","category-editors-pick","category-networking","tag-78","tag-5g_technology","tag-artificial_intelligence","tag-big_data","tag-data","tag-wifi"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/04\/Morten-Illum-\u200eEMEA-Vice-President-at-Aruba-a-Hewlett-Packard-Enterprise-company1-e1587058341863.jpg","author_info":{"display_name":"News Desk","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/2460"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=2458"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}