{"id":28967,"date":"2021-04-29T10:51:48","date_gmt":"2021-04-29T06:51:48","guid":{"rendered":"https:\/\/techxmedia.com\/?p=28967"},"modified":"2025-04-18T00:04:14","modified_gmt":"2025-04-17T20:04:14","slug":"aramco-life-a-comprehensive-mobile-app-for-internal-communications","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/aramco-life-a-comprehensive-mobile-app-for-internal-communications\/","title":{"rendered":"Aramco LIFE: A comprehensive mobile app for internal communications"},"content":{"rendered":"\n

Aramco LIFE is a comprehensive mobile app experience and information marketplace that empowers and engages the people of Aramco, <\/strong>transforming the company\u2019s internal communications.<\/p>\n\n\n\n

Originally, the assignment for AKQA was to simply digitize Aramco\u2019s weekly newsletters and magazines. But in order to do justice to the company\u2019s strong culture spanning more than eight decades, and the people of Aramco\u2019s rich contribution across multiple communities, much more was needed. And so, Aramco LIFE was born.<\/p>\n\n\n\n

\"Aramco<\/figure>\n\n\n\n

An all-in-one experience<\/strong><\/h3>\n\n\n\n

Aramco LIFE is a combined app and website based on the Sitecore platform. A content hub and information marketplace<\/a> for news, articles, and updates. It provides a digital version of the company\u2019s publications and content, grouped by topic and publication.<\/p>\n\n\n\n

The channel includes user engagement, social feed, personalization of content, and content segmentation for employees and the public.<\/p>\n\n\n\n

Life at Aramco. As it happens.<\/strong><\/h3>\n\n\n\n

\u201cIn general, the way we consume news professionally is becoming increasingly similar to the way we do it when we’re not working. We actually prefer the ease of the private experience. And that was key to creating the LIFE experience, showing all facets of life at Aramco, as it happens,\u201d Hans von Haffner, General Manager at AKQA, says.<\/p>\n\n\n\n

\"Fahad<\/figure>
\n

Fahad Al Dhubaib, Public Affairs General Manager at Aramco, states: \u201cInnovation is the cornerstone of everything we do at Aramco, and we have embarked on a Digital Transformation <\/a>Program that touches all aspects of our business. Yet we remain proud of the rich heritage of our internal publications like Arabian Sun, which has been in circulation for more than 70 years. By launching Aramco LIFE, we are creating a 21st Century platform to house our various titles \u2013 one that respects our history and at the same time brings people together through shared interests, offering new ways for our diverse workforce to connect and keep pace with latest developments at one of the world\u2019s most important companies.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

A perfect way to utilize Sitecore\u2019s capabilities<\/strong><\/h3>\n\n\n\n

Sitecore CEO Steve Tzikakis says: <\/strong>\u201cAramco LIFE showcases Sitecore\u2019s wide ranging capabilities for creating transformative and exciting digital experiences. Today, through the partnership with Sitecore<\/a>, Aramco can seamlessly deliver personalized content across multiple touchpoints at every step along the customer journey. We are thrilled that Sitecore\u2019s versatile technology has helped Aramco\u2019s achieve its goals in offering ultimate customer satisfaction and engagement.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Aramco LIFE is a combined app and website based on the Sitecore platform. A content hub and information marketplace for news, articles, and updates. It provides a digital version of the company\u2019s publications and content, grouped by topic and publication.<\/p>\n","protected":false},"author":8,"featured_media":28973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9685],"tags":[8109,2023,8110,3613,3165,6109],"contributor":[],"class_list":["post-28967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-middle-east","tag-aramco-life","tag-digital-transformation","tag-internal-communications","tag-marketplace","tag-mobile-app","tag-sitecore"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2021\/04\/Steve-Tzikakis-Sitecore-CEO-techxmedia.jpg","author_info":{"display_name":"News Desk","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/28967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=28967"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/28967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/28973"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=28967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=28967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=28967"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=28967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}