\u201cIt has been a step-change year for us across the MENA region, all driven by the partnerships we\u2019ve put in place with our merchants over the past decade,\u201d said Pousaz<\/strong>.<\/p>\n\n\n\n He added, \u201cWe\u2019ve opened offices in KSA and Pakistan, expanded our regional team to 90 people, and have our sights set on even broader expansion\u2014including upgrading our office in Dubai. And we remain the only payments provider with an extensive working knowledge of the complexity across the region, rooted in a decade\u2019s worth of data and insights here.\u201d<\/p>\n\n\n\n \u201cWe\u2019ve seen a huge increase in appetite from merchants to cover multiple target markets using a single payments platform\u2014and to have the flexibility to offer multiple local currency and alternative payment methods at the same time,\u201d said Mo Yusuf, regional manager for MENA at Checkout.com<\/strong>.<\/p>\n\n\n\n \u201cWe\u2019ve continued to lead the local market here\u2014as the first to offer Apple Pay<\/a> to merchants in Bahrain and Qatar, and the only provider in the market with comprehensive payment coverage of global credit and debit cards, digital wallets<\/a> and popular local payment methods such as mada, QPay, KNET and OmanNet.\u201d <\/p>\n\n\n\n \u201cThrough this activity, our team has been able to share insight and experience for the good of the regional technology landscape,\u201d added Yusuf.<\/p>\n\n\n\n He also said, \u201cWe have advocated on topics from digital payments and eCommerce to skills and talent, working in partnership with those policymakers and regulators who are keen to grow the MENA fintech market.\u201d<\/p>\n\n\n\n Checkout.com’s land-and-expand approach for increasing share-of-wallet among its present merchants has been a huge success, as has the rise of net-new merchant accounts. It also backs some of the region’s biggest names, such as Carrefour, Extra, Instashop, and Vox Cinemas, and has secured business from some of the biggest companies this year, including Carrefour, Extra, Instashop, and Vox Cinemas (among many others).<\/p>\n\n\n\n With its adoption of in-app social purchasing and buy-now-pay-later, the MENA area is likewise exceeding larger regions (such as Europe and APAC). Today, more than 75% of customers in the region say they use a fintech app, with 81 percent saying they directly benefit from the sector’s growth. As a result, Checkout.com led a $110 million Series A investment in Tamara, one of the region’s fastest-growing buy-now-pay-later firms, in April of this year.<\/p>\n\n\n\n While Checkout.com’s performance in the UAE remained strong, it also expanded its acquiring presence in nine additional countries across MENA, solidifying its position as the ideal partner for enterprise merchants in the region.<\/p>\n\n\n\n![\"ins](\"https:\/\/techxmedia.com\/wp-content\/uploads\/2021\/12\/ins-Checkout.com-payment-processing-ecommerce-MENA-techxmedia.jpg\")
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