{"id":534,"date":"2020-01-09T13:09:18","date_gmt":"2020-01-09T09:09:18","guid":{"rendered":"https:\/\/www.techxmedia.com\/?p=534"},"modified":"2025-04-18T00:22:25","modified_gmt":"2025-04-17T20:22:25","slug":"sony-evolves-as-a-creative-entertainment-company-at-ces-2020","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/sony-evolves-as-a-creative-entertainment-company-at-ces-2020\/","title":{"rendered":"Sony evolves as a \u201cCreative Entertainment Company&#8221; at CES 2020"},"content":{"rendered":"\n<p><a href=\"https:\/\/techxmedia.com\/sony-highlights-its-evolution-as-a-creative-entertainment-company-at-\">Sony<\/a> Corporation <a href=\"https:\/\/techxmedia.com\/sony-highlights-its-evolution-as-a-creative-entertainment-company-at-\">exhibiting<\/a> at the CES 2020 in Las Vegas, Nevada, seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to \u201cfill the world with emotion, through the power of creativity and <a href=\"https:\/\/techxmedia.com\/tag\/technology\/\">technology<\/a>.\u201d Sony Corporation\u2019s President &amp; CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition\u2019s public opening, stating \u201cCreativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable.\u201d He then proceeded to introduce Sony\u2019s latest offerings and new developments from its electronics and entertainment businesses.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.techxmedia.com\/wp-content\/uploads\/2020\/01\/Sonys-Booth-at-CES-2020-1024x683.jpg\" alt=\"CES 2020 - Sonys Booth\" class=\"wp-image-536\" width=\"531\" height=\"353\" srcset=\"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/01\/Sonys-Booth-at-CES-2020-1024x683.jpg 1024w, https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/01\/Sonys-Booth-at-CES-2020-300x200.jpg 300w, https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/01\/Sonys-Booth-at-CES-2020-768x512.jpg 768w, https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/01\/Sonys-Booth-at-CES-2020.jpg 1200w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n\n<p>Next to take the stage was Jim Ryan (President and CEO, Sony Interactive Entertainment), who announced that PlayStation\u00ae4 has now cumulatively sold through more than 106 million units worldwide and that PlayStation\u2122Network had reached 103 million monthly active users. He then discussed the cutting-edge technology and features of PlayStation\u00ae5, slated to launch this holiday season, and unveiled the new logo design for the first time ever. <\/p>\n\n\n\n<p>In live sports production, Sony presented the\nrecent achievement of a joint proof of concept trial with NBC Sports and\nVerizon at an American football game. David Mazza (CTO, NBC Sports Group), took\nthe stage and noted the expectations for Sony&#8217;s technologies on media\nproduction for the broadcasts and wireless communication technology, which\nbrings new possibilities to the live sports production workflow.<\/p>\n\n\n\n<p>Furthermore, Yoshida stated that, \u201cIt\u2019s not an\nexaggeration to say that Mobile has been the mega-trend of the last decade. I\nbelieve the next mega-trend will be mobility,\u201d as he unveiled a prototype\nvehicle incorporating imaging and sensing technologies that contribute to safer\nand more reliable autonomous driving, and an array of highly-advanced\nelectronics technologies that together deliver an unprecedented in-car\nentertainment experience. He concluded his presentation by stating that in\naddition to striving to contribute to society, \u201cSony will continue to evolve as\na creative entertainment company with a solid foundation of technology.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Mazza (CTO, NBC Sports Group), took the stage and noted the expectations for Sony&#8217;s technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.<\/p>\n","protected":false},"author":40,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9685],"tags":[2687,2689,2688],"contributor":[],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-middle-east","tag-sony-ces-2020","tag-sony-event-2020","tag-sony-new-technology"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2020\/01\/Sony-Corporation\u2019s-President-CEO-Kenichiro-Yoshida-addresses-the-press-conference-at-CES-2020.jpg","author_info":{"display_name":"Techx Admin","author_link":"https:\/\/techxmedia.com\/en\/author\/techxadmin\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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