Albal Design, a contemporary design firm, has launched UAE\u2019s first science-based concept called \u2018Tafaseel\u2019 – that transforms any home or commercial space to reflect an individual\u2019s personality, style\/mood or brand identity.<\/p>\n\n\n\n
Putting years into research, Emirati interior designer Noura Alghandi has developed the concept \u2018Tafaseel\u2019 – integrating psychology, music and art to provide design cues to showcase a brand’s identity\/ individual style. Tailormade to each client and project, it empowers creative storytelling and ability to transform it to a tangible design.<\/p>\n\n\n\n
Clients are given the freedom to express themselves by scribbling on a piece of paper over any music and blindfolded. Applying cognitive psychology to indicate a connection between shapes and feelings\/memory – Albal\u2019s team analyses the scribbles to extract details such as shapes, texture, colours and patterns. This process helps stir memories\/ emotions that they are most comfortable with, which is then translated to create unique designs that can be applied to interiors, branding, furniture and even couture.<\/p>\n\n\n\n
Noura Alghandi, Founder said, \u201cWe spend so much time indoors – so, your home, office or even a retail outlet should be able to reflect your personality, company culture \/ identity or be able to connect with a customer. Psychology and design go hand in hand – and this collaborative process just helps articulate a customer’s story to bring a fresh perspective, and a fantastic and unique design.\u201d<\/p>\n\n\n\n
This design process can be incorporated into any space, leading to better productivity\/ sales in commercial projects, staff well-being, or a sanctuary for homeowners.<\/p>\n","protected":false},"excerpt":{"rendered":"
Putting years into research, Emirati interior designer Noura Alghandi has developed the concept \u2018Tafaseel\u2019 – integrating psychology, music and art to provide design cues to showcase a brand’s identity\/ individual style. <\/p>\n","protected":false},"author":8,"featured_media":66839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9682],"tags":[71,2023,7551,77,73],"contributor":[9732],"class_list":["post-66836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-middle-east","tag-ai","tag-digital-transformation","tag-emirati","tag-technology","tag-uae","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2022\/11\/Albal-Design-studio-Exterior-Featured.png","author_info":{"display_name":"Rabab","author_link":"https:\/\/techxmedia.com\/en\/author\/rabab\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/66836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=66836"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/66836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/66839"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=66836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=66836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=66836"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=66836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}