e& UAE has officially launched its second AI-powered autonomous store, EASE (e& Autonomous Store Experience), at Dubai Mall. Building on the success of its first AI-driven telecom store\u2014launched in 2023 at Al Kifaf building as a global first\u2014the company continues to push the boundaries of retail innovation by introducing a seamless shopping experience with zero wait times.<\/p>\n\n\n\n
Hatem Dowidar, Group CEO of e&, expressed excitement over the expansion: \u201cWith the launch of EASE at Dubai Mall, we are offering customers a glimpse into the future of shopping\u2014one that blurs the line between digital and physical retail. The store delivers a shopping journey that is frictionless, intuitive, and fully personalized.\u201d<\/p>\n\n\n\n
The new EASE store incorporates cutting-edge AI technology, including machine learning, smart shelves, robotics, and trade-in machines. Its advanced features\u2014such as FastPass, biometric entry, and pre-authorized payments via the e& UAE app\u2014enhance the overall customer experience. Shoppers can explore and purchase a range of products and services, including mobile devices, accessories, and trade-ins, all while enjoying a self-service checkout system for ultimate convenience. Facial recognition technology further streamlines the process.<\/p>\n\n\n\n
Masood M. Sharif Mahmood, CEO of e& UAE, emphasized the company’s transformative approach: \u201cOur EASE store at Dubai Mall demonstrates how AI and advanced technology can elevate retail to new heights. By leveraging AI-driven insights and focusing on the customer experience, we are simplifying the shopping journey and redefining the future of retail.\u201d<\/p>\n\n\n\n
Customers can now use Apple Pay and Samsung Pay through the e& UAE app for easy payments. Additionally, the store features a self-assisted station (SAS) for quick purchases and delivery options.<\/p>\n\n\n\n
Located on the second floor of Dubai Mall, the EASE store is set to redefine shopping by merging AI innovation with retail, offering a futuristic, hassle-free experience in the world\u2019s most visited mall.<\/p>\n","protected":false},"excerpt":{"rendered":"
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