OPPO has announced the release of its latest whitepaper, “Built to Last: The Critical Role of Build Quality in Smartphones,” created in collaboration with Counterpoint Research. As smartphones become indispensable for communication, commerce, and entertainment, users demand not only cutting-edge features but also exceptional durability and reliability.<\/p>\n\n\n\n
The whitepaper delves into the growing consumer expectations for smartphone quality and performance, driven by increased usage and technological advancements. This is especially pertinent in emerging markets, where smartphones represent a significant financial investment. The report underscores the pressure on manufacturers, including OPPO, to innovate in durability as consumers keep their devices longer and seek higher build quality to meet diverse daily usage demands.<\/p>\n\n\n\n
Key Findings Highlight OPPO\u2019s Commitment to Durability<\/strong><\/p>\n\n\n\n A standout finding from the whitepaper is OPPO’s dedication to superior build quality, which can potentially save users an average of $40 in repair costs over the device’s lifecycle. Counterpoint Research reveals that global smartphone users spent nearly $7 billion on repairs in 2023. For premium devices, screen replacements can cost upwards of $400\u2014a sum that could buy a new device. Regional surveys show that over one-third of users have faced display issues, with battery deterioration also common as smartphones age.<\/p>\n\n\n\n OPPO\u2019s investment in product quality is evident in its newly launched Reno and A Series, which undergo rigorous testing to endure pressure, varying temperatures, dust, and water resistance. This commitment not only enhances user experience by ensuring longevity but also extends the device\u2019s usability for subsequent owners, reducing overall ownership costs and positively impacting the environment. Longer-lasting devices reduce the need for raw material extraction and minimize electronic waste, which constitutes over 12% of global e-waste.<\/p>\n\n\n\n OPPO Sets a High Standard for Product Quality Testing<\/strong><\/p>\n\n\n\n As the world\u2019s fourth-largest smartphone brand, OPPO has established itself as a leader in product quality\u2014a crucial element of its global expansion. In 2023, nearly 60% of OPPO\u2019s smartphone shipments were international, highlighting the brand\u2019s commitment to consistent and reliable user experiences worldwide. OPPO\u2019s Quality Engineer (QE) Reliability Lab, founded in 2008, has played a vital role in maintaining high and standardized product quality. Over the past 16 years, OPPO has adhered to rigorous industry standards while continuously enhancing its testing systems.<\/p>\n\n\n\n The evolution of smartphone form factors has necessitated the introduction of additional quality tests. OPPO\u2019s rigorous testing system became particularly evident in the early 2000s when many manufacturers prioritized cost over quality. In contrast, OPPO\u2019s focus on testing\u2014especially with foldable devices like the OPPO Find N2 Flip, which undergoes extensive hinge reliability tests\u2014demonstrates its commitment to durability. The device is subjected to extreme temperatures and humidity while being folded 100,000 times. OPPO also evaluates drop quality and incorporates humidity tests to simulate tropical conditions. Innovations like microcrystalline glass technology further elevate industry testing standards.<\/p>\n\n\n\n OPPO\u2019s Vertical Integration Enhances Product Quality<\/strong><\/p>\n\n\n\n OPPO\u2019s dedication to quality is reinforced by its vertical integration strategy, with over 85% of its device components developed in-house. This approach allows OPPO to maintain stringent quality controls throughout the manufacturing process, ensuring that every device embodies the brand\u2019s consumer-centric ethos. By developing its own Intellectual Property (IP) for key components such as batteries, processors, and cameras, OPPO is not only enhancing its products but also reinforcing its commitment to innovation in build quality and design.<\/p>\n\n\n\n In conclusion, OPPO recognizes that build quality is essential for ensuring a positive consumer experience and delivering true value. As the smartphone industry evolves, OPPO remains steadfast in its mission to deliver devices that enrich and elevate users\u2019 lives, exemplified by its rigorous testing protocols and dedication to superior build quality. <\/p>\n","protected":false},"excerpt":{"rendered":" OPPO has announced the release of its latest whitepaper, “Built […]<\/p>\n","protected":false},"author":58,"featured_media":86867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"contributor":[9732],"class_list":["post-86865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-tech-events","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2024\/09\/06-06-18-e1727351610825.jpg","author_info":{"display_name":"Lubna","author_link":"https:\/\/techxmedia.com\/en\/author\/lubna\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/86865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=86865"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/86865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/86867"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=86865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=86865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=86865"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=86865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}