{"id":98797,"date":"2025-06-23T14:57:25","date_gmt":"2025-06-23T10:57:25","guid":{"rendered":"https:\/\/techxmedia.com\/en\/?p=98797"},"modified":"2025-06-23T14:57:25","modified_gmt":"2025-06-23T10:57:25","slug":"the-quiet-ascent-of-zainab-al-lawati-in-tech","status":"publish","type":"post","link":"https:\/\/techxmedia.com\/en\/the-quiet-ascent-of-zainab-al-lawati-in-tech\/","title":{"rendered":"The Quiet Ascent of Zainab Al Lawati in Tech"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>From the classrooms of Muscat to boardrooms across the MENA region, Zainab Al Lawati, Business Development Manager at PowerDMARC, proves that women in tech can lead with confidence, credibility, and impact. Featured in TECHx Media\u2019s Women in Tech series, her work is opening doors for both markets and mindsets.<\/p>\n\n\n\n<p><strong>From Muscat, With Ambition<\/strong><\/p>\n\n\n\n<p>Zainab Al Lawati was born and raised in Muscat, the capital of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Oman\">Oman<\/a>. Growing up in the 1990s, she witnessed a time of significant transformation in the role of women in society.<\/p>\n\n\n\n<p>\u201cWomen were beginning to enter the education sector, take up ministerial positions, and hold influential roles,\u201d she recalls. Her own schooling experience was progressive. She studied in a co-ed environment where girls received equal attention and encouragement.<\/p>\n\n\n\n<p>\u201cThe teachers invested in shaping us. Girls had the same rights and attention as boys,\u201d Zainab says.<\/p>\n\n\n\n<p>Being the first child, and the first daughter, in her family made her journey even more meaningful. Her mother, a highly educated professional, became her first mentor and strongest supporter.<\/p>\n\n\n\n<p>\u201cShe made sure I received quality education and even arranged for tutoring after school. I hated it at the time,\u201d she laughs. \u201cBut looking back, it made all the difference.\u201d<\/p>\n\n\n\n<p>Her upbringing was shaped by a belief that women could, and should excel. Today, she proudly notes that women in Oman are not only ministers but also governors and decision-makers, enjoying full rights and opportunities.<\/p>\n\n\n\n<p><strong>A Global Opportunity Opens<\/strong><\/p>\n\n\n\n<p>Zainab\u2019s educational journey took a significant turn when she received a government scholarship to pursue higher education abroad.<\/p>\n\n\n\n<p>At just 17, she moved to the Netherlands to study International Business Administration at NHL Stenden University.<\/p>\n\n\n\n<p>\u201cIt was a major shift. Living independently in Europe, surrounded by diverse cultures and ideas, shaped me deeply,\u201d she says.<\/p>\n\n\n\n<p>Her undergraduate program blended theory with real-world application. \u201cWe didn\u2019t just learn business concepts, we applied them in real scenarios. That practical exposure gave me a head start professionally.\u201d<\/p>\n\n\n\n<p>Zainab didn\u2019t stop at a bachelor\u2019s degree. She continued at the same institution to earn a Master\u2019s in Digital Innovation. The program bridged her interest in tech with her business background.<\/p>\n\n\n\n<p>\u201cI\u2019ve always been drawn to technology. The master&#8217;s helped me see tech from a business lens,\u201d she explains. \u201cIt wasn\u2019t about coding. It was about understanding how tech can transform industries.\u201d<\/p>\n\n\n\n<p>This passion sparked a deeper interest in cybersecurity. On returning to Oman, she pursued further professional certifications, including Certified Information Security Manager (CISM).<\/p>\n\n\n\n<p>\u201cI\u2019m a saleswoman, yes. But I believe a saleswoman should speak tech fluently. That\u2019s how you add real value to your clients.\u201d<\/p>\n\n\n\n<p><strong>First Job, First Principles<\/strong><\/p>\n\n\n\n<p>Zainab Al Lawati\u2019s first job came while she was still in the Netherlands. She joined Neat, a Norwegian hardware firm specializing in video conferencing solutions, as a Business Development Representative.<\/p>\n\n\n\n<p>Her job involved more than just client relations. \u201cI was on the front lines, handling live chats, troubleshooting, and doing video support for technical issues.\u201d<\/p>\n\n\n\n<p>This early exposure to hardware gave her a taste of real tech.<\/p>\n\n\n\n<p>When she moved back to Oman, she shifted focus to cybersecurity. \u201cCybersecurity fascinated me. The more I learned, the more I realized how essential it is to modern businesses.\u201d<\/p>\n\n\n\n<p>She dove deep, learning how cybersecurity infrastructure is built, how products are integrated, and how organizations stay protected. This technical understanding became a cornerstone of her career.<\/p>\n\n\n\n<p><strong>Proving Herself in a Man\u2019s World<\/strong><\/p>\n\n\n\n<p>As a woman in the <a href=\"https:\/\/techxmedia.com\/en\/category\/emerging-technologies\/cybersecurity\/\">cybersecurity<\/a> space, Zainab faced hurdles early on.<\/p>\n\n\n\n<p>\u201cI did feel underestimated, both by colleagues and clients. Some assumed I didn\u2019t have the technical know-how,\u201d she says.<\/p>\n\n\n\n<p>Instead of being discouraged, she chose to rise above it.<\/p>\n\n\n\n<p>\u201cI spoke confidently about what I knew. And what I didn\u2019t know, I made sure I learned. I joined technical demos, I asked questions, I showed up.\u201d<\/p>\n\n\n\n<p>Another challenge was managing the emotional dynamics of the workplace.<\/p>\n\n\n\n<p>\u201cAs women, we\u2019re often expected to do more. That strength sometimes becomes an excuse for others to offload more on us,\u201d she observes.<\/p>\n\n\n\n<p>She also recalls how emotional manipulation or \u201cvaluation games\u201d sometimes affected professional interactions.<\/p>\n\n\n\n<p>\u201cPeople, whether male or female sometimes use emotional angles to influence women in business discussions. But these experiences have made me tougher, more composed, and emotionally intelligent.\u201d<\/p>\n\n\n\n<p>Her message: \u201cChallenges will come. But they shape you. Let them.\u201d<\/p>\n\n\n\n<p><strong>North Africa, Levant &amp; Beyond<\/strong><\/p>\n\n\n\n<p>Today, Zainab Al Lawati is steering growth across the MENA region at PowerDMARC. As Business Development Manager, she handles both channel partnerships and direct end users across the region.<\/p>\n\n\n\n<p>\u201cI work with a brilliant team, technical implementers and account managers who support our regional expansion,\u201d she shares.<\/p>\n\n\n\n<p>In the past year, she\u2019s led some of the company\u2019s most significant milestones.<\/p>\n\n\n\n<p>\u201cWe expanded into Morocco and Tunisia. In Morocco, we onboarded Onetech Africa as our first distributor. In Tunisia, we successfully partnered with Ooredoo Tunis for one of the largest regional implementations.\u201d<\/p>\n\n\n\n<p>Her work also helped PowerDMARC solidify its presence in the Middle East through key partnerships.<\/p>\n\n\n\n<p>\u201cWe signed with Spire Solutions, adding PowerDMARC to their cybersecurity portfolio,\u201d she says.<\/p>\n\n\n\n<p>The roadmap ahead includes entering new, complex markets. \u201cWe\u2019re looking at Lebanon, Jordan, and Egypt in the coming months pending political and economic conditions. These are markets with huge potential.\u201d<\/p>\n\n\n\n<p><strong>A Word to Women &amp; the World<\/strong><\/p>\n\n\n\n<p>As a prominent woman in cybersecurity, Zainab has a message for aspiring female professionals:<\/p>\n\n\n\n<p>\u201cWe are survivors. We know more than they think. We can always do more.\u201d<\/p>\n\n\n\n<p>Her advice to young women entering the tech industry? \u201cDon\u2019t doubt yourself. Learn the tech. Understand the business. Speak with confidence. And never let a \u2018no\u2019 define you.\u201d<\/p>\n\n\n\n<p>To the industry at large, she adds: \u201cTechnology is shaping the world. It doesn\u2019t discriminate. There is room for everyone, regardless of gender. What matters is passion and knowledge.\u201d<\/p>\n\n\n\n<p>Zainab Al Lawati is not just building markets, she\u2019s building momentum for women in tech. Her career is a case study in how education, determination, and a bold vision can lead to real impact in a male-dominated industry.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the classrooms of Muscat to boardrooms across the MENA [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":98802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[957],"tags":[4389],"contributor":[9732],"class_list":["post-98797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-women-in-tech","tag-women-in-tech","contributor-news-desk"],"featured_image_src":"https:\/\/techxmedia.com\/en\/wp-content\/uploads\/2025\/06\/TECH-33-33.jpg","author_info":{"display_name":"Lubna","author_link":"https:\/\/techxmedia.com\/en\/author\/lubna\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/98797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/comments?post=98797"}],"version-history":[{"count":0,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/posts\/98797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media\/98802"}],"wp:attachment":[{"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/media?parent=98797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/categories?post=98797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/tags?post=98797"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/techxmedia.com\/en\/wp-json\/wp\/v2\/contributor?post=98797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}