Ericsson -Du - Pure Harvest - 5G solutions - techxmedia

Ericsson and du join with Pure Harvest to deploy 5G solutions for farm

Industries Telecom

Ericsson has signed a Memorandum of Understanding (MoU) with du and Pure Harvest Smart Farms  to deliver revolutionary 5G smart farming solutions across agricultural locations in Al Ain, United Arab Emirates (UAE). The 5G solutions implemented will boost the efficiency of Pure Harvest farms’ processes by leveraging operations across existing devices such as sensors, drones, and robotics.

 The Memorandum of Understanding signed in Dubai during the 41st edition of GITEX Technology Week, supports the UAE sustainability agenda to enable access to adequate and affordable food, sustainable economic growth, healthy ecosystems, and increased resource efficiency.

Sky Kurtz, Chief Executive Officer and Co-Founder of Pure Harvest Smart Farms says: “We are delighted to work alongside Ericsson and Du to utilize 5G solutions across the farms in Al Ain. As a company focused on world-leading controlled-environment agriculture (CEA) technologies, our aim is to embrace innovation to tackle global and regional challenges such as food security, water conservation, economic diversification and can contribute to a more sustainable future.”

He added,” This partnership is part of an overall effort by Pure Harvest to build enhanced tech capabilities to expand our operating model further towards the most innovative solutions enabling CEA globally. In addition to this partnership, we are running several R&D projects as well as establishing an internal research and development team. Working with partners like Ericsson and Du and utilizing 5G highlights the importance of innovation and collaboration in solving real-world challenges.”

Ericsson - Pure Harvest- Du - 5G solutions - techxmedia

Fahad Al Hassawi, Chief Executive Officer, Emirates Integrated Telecommunications Company, says: “As a leading national company that facilitates the provision of 5G technology and supports the UAE’s sustainability agenda, du is proud to be collaborating alongside Pure Harvest and Ericsson as we deliver highly capable and valuable 5G smart farming solutions.”

“With the technology evolution firmly accelerating, industries and companies within now require sustainable solutions backed by the latest tech advancements to ensure they continue making valuable economic and community contributions in the years and decades ahead. This is something with direct implications for the UAE’s agriculture sector, and we look forward to helping introduce sustainable 5G-based solutions that become prominent use cases by delivering newfound efficiency, streamlining operations, and facilitating growth,” says Fahad Al Hassawi.

Fadi Pharaon, President of Ericsson Middle East and Africa says: “The farming industry is ready to undergo its digital transformation journey as farmers realize the importance of digital technology such as sensors, drones, and robotics to increase the efficiency of their processes. Collaboration brings the reality of IoT to real life, and we look forward to our collaboration with Du and Pure Harvest Smart Farms to create a positive digital transformation ecosystem for agriculture in line with the UAE Sustainability Agenda.”

The Middle East region, particularly the UAE, is seeing an increase in 5G and Internet of Things (IoT) application cases for businesses. 5G technology’s ultra-low latency, super-fast speeds, and high throughput open up a world of real-time service possibilities for smart agriculture. The utilization of autonomous vehicles, such as drones, for intelligent pest and weed control, is made easier with 5G. Furthermore, 5G-enabled connected devices allow for the collection of massive amounts of data that can be utilized to optimize operations, enhance understanding of agricultural variables such as humidity, local rainfall, and temperature changes, and ensure improved crop yields and product quality.


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