Connecting France and The Kingdom of Saudi Arabia in a first-of-its-kind strategic tech partnership, Foodics, a cloud-based restaurant management technology and payments platform in the MENA region, announced it has partnered with French-based tech start-up Partoo, which help brands manage and increase their presence online to further grow their business.
Together, Foodics and Partoo serve over 350,000 companies, and their collaboration gives the MENA food and beverage industry access to a special digital management platform that strengthens the bond between restaurants and their potential customers. This in turn aids decision-making for business owners regarding how to expand their operations. Foodics has never worked with a French IT business before, and Partoo has never had a Middle Eastern strategic partnership like this one.
Combining Foodics’ FinTech ecosystem and Marketplace community with Partoo’s platform helps F&B restaurant owners manage their customer engagement efficiently and their establishments from end to end; from how they are found online with a robust digital presence, to optimally running their business information and improving their local ranking on the internet. This integration comes free of charge with Foodics Online, allowing restaurant owners more connectivity.
Suhail Jabir, Saudi Arabia General Manager at FOODICS said “Customer experience is at the centre of this unique collaboration, as the integration between Foodics and Partoo enables restaurant owners to get closer to their existing clients and extend their reach to potential clients online. This aspect is paramount to growing their restaurant as the customer journey often starts online, and we are delighted to be partnering with Partoo to bring a best-in-class tool to MENA.”
Businesses will be able to manage all of their Google and social media presence, online information changes, and their most recent news from a single interface and with just a few clicks thanks to this strategic relationship. Partoo supports brands of all sizes, from small local enterprises to large global corporations.
Rahul Chauhan, Head of Partnership at Partoo said “There is no point creating an award-winning restaurant if people cannot find it. At Partoo, we make sure a brand’s customer journey starts with their business discoverability. Together with Foodics, we look forward to helping MENA restaurants increase their visibility online”.
FOODICS is officially recognized by the Saudi Central Bank (“SAMA”) as a FinTech company. Since its inception in 2014, Foodics has successfully processed over 6 billion orders through its platform. It also raised a record US$170 million in its series C funding round last year, boosting its innovation capabilities to better serve business owners and partners.
