Abu Dhabi-based venture builder, Hatch & Boost Ventures, ADGM, a joint venture between Crescent Enterprises and Hatch & Boost, has announced the launch of BreakBread, a Foodtech startup on a mission to reinvent the supper club scene by providing a first-of-its-kind digital marketplace and hub for curated home-cooked dining experiences.
BreakBread offers customers a gateway into supper club dining through a platform that is already home to over 100 vetted hosts with a variety of menus to taste across the UAE. The platform is centred around the premise that “food is best-experienced home-cooked and shared.”
The startup has been operating since the beginning of the year and has been growing steadily since. Breakbread has hosted over 1,000 experience-seeking customers at up to 500 supper club events throughout the year. The platform’s customer base and registered host base continues to grow.
The platform allows customers to choose from a range of various supper club options and interesting cuisine, all vetted by talented hosts. The platform stages hosts that are either professional or home cooks with a passion to make authentic live dining experiences while showing or telling the origin of the food and the culture it comes from. The host creates a safe and friendly environment that inspires conversation and connection.
Dalia Lachine, Co-Founder of BreakBread, said: “In order to contribute to the growing diversity and exciting food scene that has emerged in the UAE and wider MENA region, our vision for BreakBread is to facilitate the connection between foodies and foodpreneurs to enjoy unforgettable experiences and cross-cultural immersion. From booking a night out with a group of family and friends, hosting a corporate event, or going solo to meet new people, BreakBread offers a supper club option for everyone.”
One of the main goals of the platform is to serve as a launchpad for foodpreneurs to develop their supper club businesses while also making supper clubs more accessible to clients. Foodpreneurs with a love of cooking may gain visibility, expand their clientele, and access marketing through a network that draws foodies from all around the world by signing up as hosts on BreakBread.
Faris Mesmar, CEO and Managing Partner of hatch & boost Ventures, said: “Foodpreneurs who would otherwise be faced with multiple barriers to entry, such as lack of available spaces for lease, and lack of financing, will now have access to a platform that will provide them with exposure to customers and marketing at their fingertips. By empowering their talents, we are excited for BreakBread to become a hub for anyone to ‘eat’, ‘meet’, and ‘connect’ at scale.”
BreakBread has plans to expand its platform services to the wider MENA region within the next year, starting with the Kingdom of Saudi Arabia (KSA) and Egypt markets.
Nimish Shah, VP, CE – Creates, said: “The MENA region’s food scene is currently thriving. Expected to reach $70 billion in 2025, offline food services – dining out – are back on the rise. At the same time, consumers looking for authentic and unique experiences have set in motion a supper club movement that has become a prominent subculture of dining today, and the gig economy is all over it.”
