Sharafi Holding Group, based in the United Arab Emirates, has moved its IT distribution business from Gerab Systems Technology (GST) to Ampconnect.
The primary objective is to redefine the future of digital distribution while also enabling strategic growth for the IT distribution industry.c
“The decision to move GST’s IT distribution business to Ampconnect came earlier this year as a result of a change in direction within our growth strategy,” said John Shaji, General Manager – Technology Distribution at Ampconnect. “We wanted to widen our vendor portfolio and focus on new growth-centric areas to rapidly increase our presence and maximise our impact in the region. With the new strategy, vendors see value and are keen to collaborate with Ampconnect. As a result, we are welcoming many new regional and global players and enabling them to access the local markets.”
Ampconnect’s new strategy allows it to transition from providing only network solutions to expanding its portfolio to include multiple IT offerings such as industrial OT and IOT, data protection and business continuity, cyber security, analytics, AI, and automation, and data center and cloud solutions.
Ampconnect’s mission is to provide cutting-edge technology solutions to a rapidly changing marketplace and to help partners succeed in their businesses. Ampconnect has expanded its vendor alliances with Arcserve, Ray, RAD, Storagecraft, Sharkstriker, and Datacom, in addition to Commscope, which has been a key alliance for the past 20+ years as GST.
“Our long-term strategy is to enable our partner ecosystem to succeed in their business, by committing ourselves to deliver high standards of service by pursuing excellence every day. As part of our go to market strategy, we are committed to a solution-based sales approach and are aligning with vendors that strategically complement our existing portfolio of offerings,” added John.
