Following the FIFA World Cup Qatar 2022 Final Draw, Hisense, the Official Sponsor of this quadrennial tournament, announced plans to provide regional football fans with hyper-realistic stadium-like at-home viewing experiences from the comfort of their own homes during the largest international sporting event, which runs from November 21st to December 18th.
Hisense unveiled the regional debut of its super smart 100L9G TriChroma Laser TV – the brand’s latest large-screen from the groundbreaking TriChroma Laser TV series – during the FIFA World Cup Qatar 2022TM Final Match Draw. H.H. Ambassador of the Kingdom of Saudi Arabia to Qatar, Prince Mansour bin Khalid bin Abdullah Al Farhan Al Saud, Fatma Samoura, FIFA Secretary-General, Bader Al-Darwish, Chairman & Managing Director of Darwish Holding, and Bora Milutinovic, former professional football manager and player, were among those who attended the significant event.
Bader Al-Darwish, Chairman & Managing Director of Darwish Holding said: “This is a new world where technology plays a major role. As the Official Partner of the FIFA World Cup Qatar 2022™, Hisense in Qatar is proud to provide high-tech products and solutions to all consumers. The partnership also creates a momentous synergy in the market, expanding the brand’s footfall in the region.”
Jason Ou, President of Hisense Middle East and Africa, said: “Our 100L9G TriChroma Laser TV is cleverly designed to mirror the human visual perception. The image reflected allows for greater viewing comfort, which is less harmful to the eye due to the certified low blue light hardware solution by TUV Rheinland. The latest model is the perfect home entertainment system to watch the matches of the FIFA World Cup 2022TM, as it offers incredible quality and sound in the comfort of your home.”
Ou added: “We are excited to bring more events, activations, and product deals to the stakeholders, media, and all consumers across the region”.
The 100L9G TriChroma Laser TV is set to revolutionize the home viewing experience with TriChroma technology, which uses triple laser light for enhanced color space and brightness, built-in DOLBY Atmos for cinema-level sound, and all while saving on energy consumption, making it more environmentally friendly to the planet.
The collaboration between Hisense and FIFA refocuses on technological innovations while aligning with the global entity of bringing this spectacular sporting event to every home around the world. As fan excitement for the tournament grows, especially with teams qualifying for the biggest showtime of 2022, the brand has been capturing the attention of its consumers regionally. Hisense has been able to significantly expand its business and increase its brand equity in the Middle East in just four years since its first association with FIFA.
Hisense will promote its complete and award-winning range of TVs and smart home appliances as part of the FIFA World Cup Qatar 2022 sponsorship campaign, providing consumers with a full 360-degree home experience.
