Hisense partners with United Matbouli Group to grow its presence in KSA

News Desk -

Hisense, one of the largest home appliance and consumer electronics companies, has signed a partnership deal with Saudi Arabia’s United Matbouli Group (UMG), one of the most prestigious consumer electronics distributors in the Kingdom, thus opening a new pathway to business opportunities for Hisense in the Saudi market.

Hisense hopes to reach out to its end users in the Kingdom of Saudi Arabia and grow its commercial business network through this relationship. He hopes to do this by offering the greatest products and technologies. UMG will support the brand with business networking skills, knowledge of distribution, warehousing, and after-sales services, and create connections in the retail arena for sales as an officially designated distributor of Hisense in the Kingdom of Saudi Arabia. At the 2022 Annual Partners Conference in Qatar, the agreement was signed by Mr Jason Ou, President of Hisense for the Middle East and Africa, and Mr Adnan Matbouli, Chairman of United Matbouli Group. Senior executives from distributors and retailers from all over the Middle East and Africa region were present.

Mr Jason Ou, President of Hisense Middle East and Africa said “As one of the leaders in the consumer electronics market, it is crucial for Hisense to mark its presence in the Middle East region. Alongside the increasing brand visibility that Hisense garnered during the FIFA World Cup, it is imperative for the brand to be physically available to all its consumers. Our partnership with UMG underlines our dedication to expand in the regional markets, increase our availability and provide the best brand experience to our customers as well as business partners. We look forward to working together with UMG, driving on each other’s strengths and expertise with an intention of growth and sustainability in the market.”

Mr Adnan Matbouli, Chairman of United Matbouli Group said “This partnership is evidence of our mutual commitment to a long-term collaboration.”

He added “As an Official Distributor of Hisense’ home appliance and entertainment segment in the country, we provide assurance in supporting with unparalleled accessibility to expand in the market, better service in after-sales, provision to spare parts, and warehousing to meet the business as well as consumer needs. This collaboration is in line with our mission of bringing the world’s leading electronics brands and quality products to the Kingdom of Saudi Arabia.”

Strategic alliances are one of the key pillars of expansion for Hisense in the Middle Eastern region, it demonstrates perfection, reliability, trust, and sustainability to thrive in this competitive consumer electronics industry. 

Mr Ismail Al Hurani, Chief Operating Officer of Hisense Middle East & North Africa commented: “United Matbouli Group has a history of working with industry leaders and we are delighted to have partnered with them to root our presence in the kingdom. FIFA has benefitted us with increased brand awareness, and this is the right time to commence our business in this region.”


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