How tech company Embed pivoted into hygiene to take on coronavirus


The global leader in cashless business management systems for the family entertainment business launched Embed Hygiene Defence products to keep their customers’ customers safe.

While many companies across the world battened down the hatches at the onset of the global Covid-19 pandemic, Embed transformed its business so it could meet the challenges of coronavirus head-on, and help others do the same.

The global leader in cashless business management systems and solutions for the amusement, entertainment and leisure industries, is more akin to empowering family entertainment (FEC) businesses with direct sales, services and support.

For over six months, Embed has also been ensuring these various venues are safe from the spread of the Covid-19 infection.

Sara Paz, CMO, Embed/ Booking Boss, told Arabian Business: “Embed wanted to be part of the solution to fight Covid as a demonstration of the company’s commitment to the industry’s recovery.”

Just days after Amusement Expo in New Orleans back in March, where Embed won two awards, Covid-19 was declared a pandemic.

It was then that CEO Renee Welsh leapt into action, implementing the Embed Covid-19 Relief Act, which offered the company’s award-winning Mobile Wallet to anyone – not just Embed customers – for free for a year.

“This was a demonstration of Embed’s commitment to the industry’s recovery. It enabled the acquisition of new customers around the world and was a key to thriving during a pandemic,” said Paz.

However, Welsh took that a step further and, working with partners, looked to see how the company could help keep the public safe as well as financially sound.

“Family entertainment, attractions and amusement industries are family-centric, so the cleaning products they use must be family-friendly with non-toxic chemicals to protect team members and the youngest, most-vulnerable of guests, children, but many industrial cleaners on the market contain harmful chemicals that are damaging to human health – they contain alarming endocrine disrupting, cancer-causing and auto-immune disease-causing chemicals,” explained Paz.

And so Embed Hygiene Defence products was launched, including a surface spray, floor cleaner, an airborne defence system and washroom hygiene, which provide up to four hours of protection, compared to alcohol-based and harsh industrial chemicals which evaporates in seconds.

“Our products are formulated with a unique and proprietary mix of non-toxic, 100 percent Australian natural active ingredients consisting of organic certified biodegradable steam-distilled essential oils. It is gentle on the skin, non-flammable and provides longer lasting protection,” said Paz.

“The entire range is environmentally friendly, vegan and is not tested on animals,” she added.

The need for such products has never been so strong as facilities across the world slowly open their doors to visitors again, while many countries experience a ‘second wave’ of coronavirus infections.

Paz said: “The Embed Hygiene Defense products are used across Family Entertainment, Attractions and Amusement industries, and this includes retail and F&B too, across all surface areas, floors and high-traffic high-touch areas, including gaming materials and furniture (without risk of erosion or corrosive damage from the cleaners) and areas and kitchens.

“Nothing is more important right now than joining the fight against Covid. Embed’s commitment to the industry’s recovery is without end. And this business line is a true testament to that.”

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