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IDIS targets more video projects in MENA region

Surveillance Technology
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IDIS is targeting video projects in resilient Middle East market sectors – including banking, grocery retail, and education – as it looks to build on recent successes delivering compliance-driven solutions.

Despite continuing disruption and uncertainty in the world economy, the company says the outlook is positive in the region as it supports its systems integration partners to focus on both resilient sectors and markets showing continued growth.

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“The sector continues to expand through investment from private equity firms and government infrastructure funding, as well as international higher education institutes expanding their presence in the region,” says Jamil Al Asfar, Senior Sales Manager, IDIS Middle East & Africa.

In the banking sector, major investments in more robust surveillance infrastructure over the last three years have been driven by compliance pressure, as banks look to meet more stringent government standards.

IDIS video technology has already been deployed to protect more than 3,000 bank branches and ATMs for the National Commercial Bank in Saudi Arabia and was chosen to secure the Central Bank of Jordan. Both projects, demonstrated the benefits of robust, cyber-secure technology and proved how compliance can be delivered at pace, even on a challenging scale in tough environments.

With IDIS solutions fully compliant with requirements in the financial sector, including the gold-standard Saudi Arabia Monetary Authority (SAMA) regulations, upgrade projects are driving strong activity for the company and its integration partners in KSA, Jordan, Egypt, Morocco, and Pakistan.

In the grocery and retail sector Carrefour’s recently reported expansion across the Middle East, and its choice of IDIS video tech, has paved the way for further opportunities, including for projects in hypermarkets.

“Alongside our integration partners IDIS has in-depth experience of retail applications globally and we are focusing on continuing demand for not just affordable video, but for scalable solutions that offer advanced analytics and deep learning tools. These will help stores compete in the current tough trading conditions and into the future too.

“In addition, Security Industry Regulatory Agency (SIRA) certification for the latest range of IDIS cameras and NVRs also means we are gaining momentum in commercial, residential and government sectors across the UAE. In Dubai, we have seen construction and re-development rapidly bounce back, and all these new facilities need compliant, cyber-secure and resilient video tech to ensure public safety and security,” continued Al Asfar.

“Despite the undoubted economic challenges in some sectors we are still seeing strong demand for video solutions that combine low total cost of ownership (TCO), high performance, and robust cybersecurity standards, and that meet compliance needs,” says, Ahmad Shanawani, Managing Director, Ametrad Technology Services.  “We are now seeing how much IDIS end-to-end solutions and the company’s collaborative approach are suited to the growth projects we are working on.”

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