Idoneus intends to prioritise value and liquidity for clients and partners in 2022

Dr. Neil Pennington, Senior Advisor, Strategy & Innovation at Idoneus, discusses the company’s significant takeaways from 2021 and core emphasis areas for 2022. To discover more, keep reading.

TECHx: What are some key takeaways from 2021 that you would like to share?

Pennington: In the face of global inflationary pressures and concerns about the pandemic, demand for our products and services has been as strong as ever and growing.

• We saw increased interest in areas such as South America and the Middle East, with assets being brought to our platform ranging from highly attractive real estate opportunities to fine art and rare gems.
• Family Offices also became a highly valued client base, as they realised how our business model enables them to manage, protect, diversify and grow their wealth.
• We brought two new products to our clients: the Private Portfolio – a private vault where rare assets such as old masters paintings and rare gems can be viewed and purchased; the Personal Portfolio where we provide assistance to holders of significant wealth to search for opportunities tailored to their needs.
• We saw a whole new class of clients, holders of significant crypto wealth (from bitcoin to ether), who realise the access that the IDON brings to their ability to move out of crypto wealth into hard assets and diversify their holdings; it’s not surprising that many of these individuals are establishing family offices of their own to take advantage of the opportunities we provide.

TECHx: What excites you about the year 2022? Does your company have any new resolutions in its growth plans for the next year?

Pennington: We have spent the last few years building the business, creating our platform, onboarding clients, and increasing our portfolio of assets and services.

We are excited for 2022, as it is the moment that we expect to see even further growth:

• Our portfolio of available assets (Signature Real Estate, Yachts, Fine Art, Precious Gemstone) has broken through the $1bn barriers is set to grow significantly;
• We will be adding new assets classes – watch out for the addition of other high-value classes such as rare whisky, gold, and other valuable commodities to increase the diversity of routes to value.
• Having made significant strides forward in the provision of services such as lifestyle, health & beauty, we will be expanding our service portfolio into other high-value luxury lines.

TECHx: What will be your company’s post-pandemic strategy?

Pennington: The pandemic has had significant impacts on business and society, and they are here to stay. The pandemic has changed the world of business, accelerating the adoption of digital business models and the familiarity with “contactless” and remote working. In short, the business has changed forever, but in a way that plays very strongly to our business model.

Our business model has proven to be strong during the pandemic and we expect it to be even stronger as the world emerges into this “new normal”. Our strategy will be founded on 

• A relentless focus on value and liquidity for our clients and partners
• Ease of access for people with significant wealth, to take advantage of unique opportunities
• Security and protection, of their identity and the quality and origin of our assets and services
• A fast and seamless digital experience to make deals happen without friction

TECHx: Which technology trends do you expect to emerge in 2022? How will you capitalize on them?

Pennington: We believe a number of trends are important:

• Wider adoption of cryptocurrency as a means of value transfer
• Focus on data security, in particular, personal digital identity when doing business online
• The use of physical and digital assets to transfer wealth globally, reducing the attraction of cash
• New funding models, including DeFi and fractionalisation of assets
• The use of VR/AR and the further move towards deep-immersion platforms such as “the metaverse”

Our business model is to be at the forefront of value trading and fully compliant with regulation. As such, we focus, and continue to focus, on the verification of identity for both clients, partners, and assets to protect them and their wealth. We also make it easier to use assets as a means of value transfer, with the IDON as means of reducing friction and removing value leakage. 

TECHx: What are your plans for managing and engaging your channel partners in 2022?

Pennington: We are fortunate with our channel partners, in that we choose to work with only the best people and organisations, who are committed to our business model.

We have regular “Town Hall” events to ensure our community is always up to date with the latest developments. We are always accessible to discuss potential opportunities and respond quickly and decisively. 

We also have a very attractive incentive structure for all our channel partners to ensure they see and feel the benefit of the Idoneus business model.

TECHx: Would you like to say anything to your clients and partners for the New Year?

Pennington: The past 18 months have seen the unprecedented change that has impacted the wealth of nations, organisations, and individuals. Events such as the global pandemic, supply chain disruption, and rising interest rates, mean that innovation in securing and growing value is more important than ever.  

At Idoneus we have done just that, innovated; established a whole new set of opportunities and routes to value for the transfer and growth of wealth across the globe, enabling you to use your assets for full value.

We have a significant and growing portfolio of assets and services that can be accessed globally, using our native cryptocurrency, the IDON, and a team dedicated to working with you to secure those opportunities.

The New Year and 2022, promises to be great years. Reach out and talk to us https://idoneus.io/