Axis Communications has announced the opening of an Axis Experience Center (AEC) in Dubai. As the first experience center in the Middle East and Africa (MEA) region, the center has been designed to provide visitors with an intimate look at the world’s leading surveillance services provider’s wide range of network and security solutions. They will also have the unique opportunity to visualize the application of these solutions in use cases ranging from smart city traffic monitoring and vehicle access control to body-worn and deployable surveillance solutions.
The opening comes as Axis begins a new push to strengthen its relationships with customers and industry partners, creating spaces where it can nurture those relationships and engage in face-to-face interaction on some of the most pressing security challenges confronting governments and enterprises today. With Axis Experience Centers in cities like New York, London, Hong Kong, and Munich, expanding to MEA is the next step in reaching out to more people in this critical area and providing them with the space to truly become acquainted with Axis.
“Bringing the Axis experience to Dubai is a testament to the region’s reputation as a hub for raw innovation and ideas. With landmark events such as Expo 2020, conversation and collaboration are put front and center. An Axis Experience Center gives us the space and opportunity to engage with clients and partners, and work together to design and develop the solutions that we will use to realise the smart, sustainable cities and systems of the future,” Ettiene van der Watt, Regional Director – Middle East & Africa at Axis Communications explained.
Stepping inside, visitors are taken on an immersive journey where they can learn about the various Axis products and services related to video, audio, physical access control, and data and analytics. Axis’ solutions have been integrated with broader ecosystems in a variety of use cases to help visitors understand the power of the company’s offerings.
“Our customers and partners serve as vital members of the Axis family, widening our horizons when it comes to developing and deploying market-leading products and solutions,” Ettiene added.
“Tied to that mission is to train and enable them, making sure they can harness the full potential of those solutions. The process begins with understanding their needs and identifying potential blind spots. We then equip our partners and customers with the necessary knowledge that, when combined with Axis technology, lays the foundation for lasting and mutually beneficial relationships. The AEC is where this happens.”
Visitors, for example, will have the opportunity to learn how network audio can be used to deter criminals and illegal activity through live and pre-recorded messaging or to disseminate instructions in the event of an emergency. Visitors can also learn how to build their own end-to-end video surveillance solutions using Axis Site Designer, a useful tool that combines design and operational efficiency. The “Dark Room,” which allows visitors to learn about the applications of optical and thermal sensor technologies, is a must-see.
With state-of-the-art meeting rooms and conferencing technology, the Axis Experience Center will also serve as a training and learning center for customers and partners to access live demonstrations of current solutions and speak to Axis technology specialists. High-impact courses will be available at the center, helping network surveillance stakeholders upskill to keep up with the fast-paced industry. Additionally, visitors can learn more about becoming certified in the latest network video technologies through the Axis Certification Program, or how to develop software for integration with Axis products when they join the Axis Developer Community.
The AEC is located in The Greens’ Onyx Tower complex, alongside Sheikh Zayed Road, and is only open by appointment.
