The UAE Government Media Office has produced a series of inspiring short films in collaboration with VICE Media’s creative content studio Virtue International to present worldwide audiences to the UAE’s nurturing, vibrant, and supporting environment for enterprises and talents.
The “It’s Possible” series delves into language, art, music, innovation, creative arts, athletics, and gastronomy in order to portray a modern, vibrant, and diversified country. Each short film shows residents from various origins and emirates telling compelling, very personal experiences about living, studying, working, creating, and growing in the UAE.
The content series, produced by the UAE Government Media Office, is part of the “United Global Emirates” campaign, which debuted on Sunday to promote the UAE’s incentives and benefits for talents, entrepreneurs, and ambitious individuals from across the world.
The seeries, which begin today and will continue throughout September, aim to portray the UAE’s appealing and dynamic investment climate through compelling visual storytelling.
The short films were created in conjunction with VICE, one of the world’s leading creators of unique, cutting-edge entertainment. VICE generates 350 million monthly online views thanks to its 65 million followers.
Alia Al Hammadi, Deputy Chairperson of the Media Office of the UAE Government, said, “Over the past 50 years, the UAE has been a destination for successful and aspiring people and we are keen to strengthen this reputationover the next 50. The‘It’s Possible’short filmseries celebrates the Emirates in a highly creative but informative way.”
She explained: “The series highlights the one-of-a-kind diversity of the UAE, where more than 190 nationalities live and work in harmony and safety. It also captures an authentic picture of the UAE as a global destination for living, working, creating and investing, which helps support of the goals of the ‘United Global Emirates’campaign.”
Al Hammadi added:“The UAE has a truly global outlook and has become a land of opportunity for people from all over the world. These short filmsreflect what the UAE has accomplished over the past five decades, and also what it aspires to be in the future:a country of global stature with a blend of creativity and accomplishment all its own.”
The film segments in the “It’s Possible” series commemorate the UAE’s society, history, and culture’s pluralism and diversity by concentrating on the following themes:
The Story of Art: A group of artists from various origins living in the UAE talk about their creative inspirations, beliefs, and philosophies, as well as why art is the vehicle through which they express their identities. Interdisciplinary artist MajdAlloush, muralist Tarsila Schubert, and painter Maisoon Al Saleh appear in the video.
The Story of Food: Four food specialists’ diverse passions reflect both the modern UAE’s diversity of flavours and its role as a magnet for a wide range of international cuisines. In Fujairah, we meet a British oyster grower, an Ethiopian coffee roaster, an Egyptian barbecue pitmaster, and an Emirates chef whose profession allows him to combine his passion for food with his love for travel.
The story of Innovation: The UAE has harnessed, developed, and refined a slew of cutting-edge new technologies as part of its efforts to construct a knowledge-based economy. Dr. Lourdes Vega, Director of Khalifa University’s Research and Innovation Center, discusses her goal of developing clean energy solutions, while Sky Kurtz, CEO of Pure Harvest, explains how hydroponics can help with the triple threat of food security, water conservation, and economic diversification. We also meet Ayesha Sharafi, a Hope Probe spacecraft propulsion engineer who emphasises the significance of encouraging young people to pursue STEM careers.
The story of language: The United Arab Emirates is a multilingual country where Arabic coexists with English, Urdu, Hindi, and Tagalog. It’s also a site where its creative expression takes on new forms, whether through the Mime Studio of deaf actor Abdulsalam Zourob, Isobel Abulhoul’s efforts to start the Emirates Literature Festival, or Annabel Kantaria’s novels.
The story of Music: Music is undoubtedly the most powerful and immediately accessible form of cultural expression, and music producer and DJ Dany Nevile, rapper Saud Saleh, and taiko drummer Taryam Al Katheeri tell the tale of the Emirates as a site of interchange, sanctuary, and discovery.
The story of Performing Arts: Sima Dance Company’s fusion of classic and folkloric traditions, Jaysus Zain’s confrontational and combative poetry, and Amal Al Mansoori’s manga voiceovers are examples of how cultures mix and crash in the UAE’s creative corners.
The story of Sport: The United Arab Emirates is one of the world’s true sports centres, with world-class competitions and unrivalled facilities. As explorer Khalif Al Mazroui, UAE national team midfielder Areej Al Hammadi, and special needs coach and campaigner Holly Murphy demonstrate, sport can break down boundaries and offer chances.
The “It’s Possible” video series is a key component of the newly launched “United Global Emirates” campaign, which was launched on Sunday to highlight the UAE’s world-class capabilities, services, infrastructure, legal frameworks, and resources for international investors, entrepreneurs, and professionals seeking new global opportunities. The campaign will also highlight the advantages of choosing the UAE as a launch platform for entrepreneurs, start-ups, and investors of all sizes and stages.
The campaign, which was launched to coincide with the country’s 50th anniversary, builds on the country’s extraordinary triumphs of the previous half-century and sets the agenda for the next: to attract long-term investment in innovation-based sectors.
