JAGGAER, a global provider of Autonomous Commerce, has launched its Amplify Global Alliance Partner Program in the Middle East.
Alpha Data, the digital transformation provider & system integrator in the Middle East with more than 40 years of experience delivering world-class solutions covering everything from the Internet of Things (IoT), mobility, security, big data, and the cloud, is the first company in the UAE to partner with JAGGAER. As part of the new partnership, Alpha Data will now be a vital conduit for JAGGAER solutions.
The collaboration was announced at JAGGAER’s Middle East and Africa Regional User Group event on Tuesday, November 8th, with several procurement leaders outlining their vision for 2023, with discussions centered on innovative strategies, best practices for better ROI, and the frameworks required to put them into action.
Hany Mosbeh, Senior Vice President, Middle East and Africa, JAGGAER, said: “Our new Amplify Global Alliance Partner Program is based on a partner-centric model that emphasises collaboration and mutual growth and will be an integral part of our future scalability in the region.
“JAGGAER and Alpha Data are perfectly aligned in terms of expertise in the technology sector. Both companies share a common goal to grow and increase revenues while supporting the region by simplifying and improving procurement processes. Through our partnership, we will provide Alpha Data with the necessary tools to demo, sell and deliver JAGGAER products and, in doing so, increase their client database and market share in the region.”
The event was also attended by JAGGAER’s Global VP of Alliances & Partner Strategy, Martin Hayles; he said: “Through the Amplify Program, we have developed a robust framework to prioritise partner success and drive sustainable growth. As a JAGGAER Alliance Partner, Alpha Data will now be able to consult, integrate, and deploy JAGGAER solutions and related services as an Amplify Certified Implementation expert.
“As a partner-first organisation prioritising partner success, we have aligned our internal teams, resources, and processes to enable partner ROI and growth.”
Every Amplify Program activity revolves around the three principles of simplification, enablement, and growth. Each charge entails projects and organizational changes that allow us to prioritize partner success in order to drive long-term growth.
The JAGGAER Amplify Global Partner Program includes a structured Alliance Partner tiering system, with each tier granting qualifying partner organizations specific benefits. Partners can use their tier level to promote their expertise in selling and delivering JAGGAER products through marketing, sales, or social media.
Madhava Reddy Head of Digital Transformation, Alpha Data, said: “Being able to tap into JAGGAER’s market-leading Autonomous Commerce and Direct Materials platform, and combining that with our services and industry expertise, provides us with a great opportunity to support business in the region to improve their bottom line through the way they procure goods and services. It also has the advantage of allowing us to grow as a company.
“The onboarding process has been straightforward, and the ongoing support from the team will be invaluable as we move ahead. We look forward to a fruitful relationship with the JAGGAER team.”
Accenture, Inetum, Jude, Malomatia, Techedge Arabia, and egabi Solutions are among the companies that have joined Alpha Data in JAGGAER’s Amplify Global Partners Program, with more to come.
As part of its commitment to addressing supply chain disruption, material scarcity, and the global talent shortage, JAGGAER has revealed its vision of Autonomous Commerce, in which purchasing critical goods or services for a business is as simple as shopping online as a consumer.
“From a business perspective, buyers need more dependable sources of supply, greater selection, and lower prices. Enterprise suppliers need a continuous stream of smart-match recommendations aligning their capabilities with specific buyer needs to grow their revenues and expand their businesses. The Autonomous Commerce revolution is delivering these benefits to enterprise buyers and suppliers,” said Hany.
