Lenovo’s Storage Innovation and Channel-Centric Strategy Drive Record-Breaking Growth and Infrastructure Leadership

News Desk -

Lenovo announced new solutions to enable customers to better solutions for rapidly growing data management needs, coupled with new milestones in its enterprise storage momentum. For the first time, Lenovo is ranked as the #1 storage provider in the “Price Bands 1-4 (storage <$25K) external storage” category, which represents 61% of the total market for storage device units sold globally.

Lenovo was ranked as the top storage provider in EMEA for the second straight quarter in the same category. According to the IDC Worldwide Quarterly Enterprise Storage Systems Tracker, 4Q22, Lenovo also increased its position as the world’s fifth-largest storage supplier across all markets. New ThinkSystem storage systems help safeguard crucial data with cutting-edge ransomware protection, and its new enterprise-class storage solutions offer substantial power efficiency increases and data centre space savings to support sustainability goals. With an all-time high 138% YTY revenue increase, Lenovo’s storage portfolio has seen substantial growth over the past year.  

Lenovo’s comprehensive infrastructure solutions portfolio is experiencing strong market momentum, particularly in the edge-to-cloud servers, storage, and software categories. The company is expanding its offerings and transforming into a full-service solutions provider. Lenovo is a top three server company globally, and it has seen remarkable growth in the All-Flash Array (AFA) category, with a year-over-year growth rate of over 100%. The midrange storage category has also experienced growth, with a 22%2 increase. These developments highlight Lenovo’s growing market presence in comprehensive data management and storage. Lenovo TruScale Infrastructure-as-a-Service has also grown by over 600% Year-to-Date, contributing to the company’s overall success.

Kirk Skaugen, President of Lenovo Infrastructure Solutions Group said “Lenovo is committed to being the industry’s most trusted partner and empowering our customers’ intelligent transformation.”

Skaugen added “Our tremendous growth in the market, now becoming the #1 storage provider in price bands <$25K, underscores the trust customers and partners have placed in Lenovo through our channel-centric strategy. The breadth of our data management portfolio is continuing to expand with our recently announced WEKA solutions, custom cloud storage solutions, and an ever-increasing software-defined portfolio.”  

Marco Pozzoni, Director of EMEA Storage Sales, Lenovo said “Retaining #1 ranking in the entry storage market in EMEA for a second quarter exemplifies the trust our partners and customers have in Lenovo Data Management solutions.”

Pozzoni added “We are growing and delivering results through consistency, reliability, and partnerships with smart and innovative solutions that help customers better monetize their data in multiple industries across the region.”

New Storage Innovation  

Lenovo offers a comprehensive portfolio of enterprise-class data management solutions from entry to high end, including enterprise storage arrays and infrastructure, Hyperconverged Infrastructure (HCI), Software Defined Storage (SDS), TruScale Infinite Storage as-a-service, and vertically focused workload solutions working with ISV application software partners. Leveraging in-house design and manufacturing capabilities to drive innovation, Lenovo is releasing new storage solutions to protect against threats to customers’ critical data and help support sustainability goals by more effectively powering today’s demanding data management and analytics needs.

The new solutions include:

• D4390 High-Density JBOD for Software Defined Storage: Delivers power and space savings to help support sustainability goals: 

  • Up to 62% less power consumption as compared to the previous generation2
  • Lower OPEX – up to 60% reduction in data centre space
  • Higher overall performance – 24G SAS connectivity increases data throughput

• ThinkSystem DM Systems 9.12 Software Release: Delivers advanced innovations that reduce threats from cyber-attacks and increase data management efficiency:

  • New automated ransomware protection
  • Autonomous ransomware protection
  • One-click defence against malicious files
  • Tamper-proof snapshots prevent ransomware deletion
  • Hardened Zero Trust architecture that increases defence from insider threats
  • Advanced multifactor authentication
  • Immutable, tamperproof logging
  • Enhanced auditing
  • 33% storage efficiency improvement over the previous generation with new 4 to 1 efficiency
  • Lowers CAPEX by storing more data with less storage

• Recently announced high-performance data management solutions with WEKA, selling across 160 global markets. The solutions accelerate artificial intelligence (AI) and analytics for high-performance workloads by speeding time to insights while reducing cost.  

• TruScale Infrastructure as a Service, which enables all of Lenovo’s data management offerings to be consumed via a pay-as-you-go model

Solving Data Management Needs for Customers

The variety of data management options offered by Lenovo satisfies the complex requirements of users in a wide range of fast-growing sectors. The capacity to protect, analyze, and manage data is crucial to an organization’s business. To support its client success strategy, Petco, which runs more than 1,500 pet care facilities throughout the United States, Mexico, and Puerto Rico, is modernizing its IT infrastructure. With a flexible consumption and deployment model, the business is implementing a network of Lenovo ThinkSystem DE4000 storage systems and SR650 V2 servers to improve data insights and scalability.

Guillermo Cortés Prieto, Director of Technological Innovation and Systems at Petco Mexico said “Petco is focused on setting new standards in pet care with seamless, one-stop shopping and more personalized support for pet parents, and our data management infrastructure is critical to delivering this experience for customers.”

Prieto said “Petco is leveraging industry-leading Lenovo ThinkSystem storage and servers with the Lenovo TruScale as-a-Service model to unlock faster insights to help us deliver new and differentiated offerings to the market.”

Enabling the Channel Through Channel-Centric Strategy

Lenovo provides data management and storage solutions that offer value to channel partners through its channel-centric commitment and Lenovo 360 global channel framework. This framework enables partners to access the complete range of Lenovo’s portfolio, including services and solutions, infrastructure, and intelligent devices. By leveraging this framework, partners can improve their market position and enhance their ability to meet customer needs.

Dave Van Hoy, President at Advanced Systems Group, LLC said “Lenovo is one of the best technology partners in the industry to help us address the robust media storage solution requirements of our customers in the Media and Entertainment industry.”

Hoy added “Lenovo’s storage portfolio delivers the ideal benefits for our customers, and we can count on their continued partnership to deliver enablement and support to meet our business needs.”

Cheryl Rang, Executive Director, Advanced Solutions, Ingram Micro said “With a channel-centric mindset and broadened focus on entry storage lines, Lenovo ISG continues to grow its channel success with Ingram Micro—enabling more and more partners to solve for the storage needs of their customers.”

Rang added “By tapping into our Advanced Solutions team and Lenovo’s 360 partner framework, channel partners gain valuable resources and are better equipped to deliver and manage secure, end-to-end storage solutions to businesses of all sizes.”

Lenovo has increased its global reach, serving over 180 markets with 35+ manufacturing facilities, including its first European in-house manufacturing facility that just opened in Hungary. This allows for better efficiency and control over product development, innovation, and supply chain operations. Lenovo’s globally engineered supply chain emphasizes Lenovo’s leadership as a purpose-driven organization and operational centre of excellence in the global supply chain community. Gartner has ranked Lenovo ninth globally among all global companies in terms of supply chain capability.


Leave a reply

Your email address will not be published. Required fields are marked
Your email address will not be published. Required fields are marked