LG - B2B showroom in Ras Al Khaimah - TECHx

LG opens new B2B showroom in Ras Al Khaimah

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LG Electronics (LG) together with ENCOM Trading has opened a new business-to-business (B2B) showroom in Ras Al Khaimah, serving customers across the Northern Emirates with advanced technology across Air Solutions, Information Display, and IT domains.

Since 2003, LG has been providing businesses in the region with its advanced range of B2B solutions. The company’s strategy focuses on reaching decision-makers across both government and private sectors, encompassing a wide range of industry verticals. In aiding clients as they navigate their individual journeys of technology adoption, LG has contributed towards enabling business growth across commercial, residential, and industrial sectors across the UAE and the wider Gulf region.

At the Ras Al Khaimah showroom, LG’s experts will be on hand to understand business challenges ambitions, offering strategic business counsel to all visitors. The range of technology on display at the showroom includes solutions for offices, large-scale residential sites, hotels, schools and more.

On display for the first time from LG’s air solutions division are the Round Cassette and Smart Dual Vane Cassette air conditioners – examples from the company’s all-inverter lineup. LG inverter technology solves commonplace issues, such as ineffective and noisy air solutions, instead of providing faster cooling, durability, and quieter running. LG’s inverter’s also come with a 10-year warranty.

The Round Cassette AC is designed to be more aesthetically pleasing than conventional models, while covering a larger surface area and providing increased airflow. Similarly, LG’s Smart Dual Vane Cassette AC offers wider airflow and fine angle control.

Visitors will also be able to view and learn more about LG’s Air Water Heat Pump technology – self-contained equipment which can generate hot and cold water in a more efficient manner, replacing existing boilers and chillers used for this utility and ideal for individual villa owners and hotel verticals alike.

“We’re proud to have opened our Ras Al Khaimah showroom today, in response to an increasing desire from business owners across the Northern Emirates to implement more efficient, intelligent, and cost-effective solutions. Our expansion is testament to not only witnessing increasing demand for such technologies but also our goal of empowering local decision-makers across the UAE through the power of technology,” said Mr. Hongju Jeon, President, LG Electronics Gulf.

Also on showcase at the new location in Ras Al Khaimah are standout technologies from LG’s Information Display business. As organizations transition back to working from the office and implement hybrid models, LG’s All-in-One display offers the ideal solution for meeting rooms, presentations, and even exhibitions. The 136-inch display tackles the challenge of large displays being difficult to install – with no requirements for controller connections or module configuration. It has been designed to operate in humid environments and also features an automated Standby Mode for reduced energy consumption.

“Whether looking to invest in HVAC solutions which enhance comfort, peace of mind, and cost-effectivity, or displays which increase productivity and immersion, our new showroom truly has a host of technology to help businesses across all industries reach newfound levels of operational excellence. We look forward to providing decision-makers with counsel regarding how our technology can optimize processes and drive growth. As well as reaching new audiences, we also see this opening as an important step towards forging even stronger ties with our existing customers – offering strong technical and after-sales support,” Mr. Jeon continued.

Among a host of other innovations, LG is also catering to the needs of the healthcare sector with its high-resolution medical monitors. Each monitor has been designed to enhance the experience of clinicians in providing comprehensive patient care at every stage. This includes enabling more accurate diagnosis and clinical review, to providing added clarity and practical benefits, with dustproof and water-resistant surgical models available.

“Over the past year, we’ve witnessed businesses increasingly realizing the importance of investing inefficient solutions. With our new showroom opening, it gives us great pride to be working alongside LG to guide decision-makers on their purchase journeys. We look forward to welcoming businesses from across the Emirates to this location and working collaboratively to drive their growth,” said Mr. N Zakkir Hussain, Chairman at ENCOM Trading.


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