Joumana Karam, Acer Middle East’s Head of Marketing and Product Business Unit, discusses sustainability, products for the gaming and education sectors, and Acer Partner Week, which is taking place alongside Gitex at Emirates Towers.
Acer began incorporating sustainability practices into its operations more than a decade ago. From 2008, when we implemented the CDP Supply Chain for carbon disclosure reporting, to 2013, when we increased the recycled content in our notebook and PC packaging, to 2017, when we launched Project Humanity. Finally, in 2021, Acer launched its Earthion Program, which encouraged eco-friendly initiatives into the company’s supply chain ecosystem.
Acer’s Vero line of eco-conscious devices, which incorporates eco-friendly and recycled materials, such as PCR plastic and ocean-bound plastic, in carefully reimagined recycled packaging, was launched in 2021 as a manifestation of all of the above efforts.
In the Middle East this year, our eco-friendly initiatives had a special taste as they coincided with our 30th anniversary in the region. These initiatives included a desert clean-up, donating old clothes, tree-gifting, and e-waste collection to name a few. In January this year, we launched our Acer Aspire Vero laptop in the UAE and we will introduce our newest Acer Aspire Vero 14” in the Kingdom of Saudi Arabia this fall through our major retailers.
This year we are excited to add a new dimension to gaming by incorporating our SpatialLabs technology into our popular Predator Helios gaming series. The SpatialLabs TrueGame application enables exciting industry-leading glasses-free stereoscopic 3D gaming.
Furthermore, we announced two new SpatialLabs View monitors this year: standalone 15.6-inch 4K displays that can be connected to desktops or laptops, providing users with portable access to glasses-free stereoscopic 3D technology to gamers, home-entertainment enthusiasts and creators without the need to buy a new PC.
We continue to revamp our Predator line-up with new models of Predator Orion Desktops, Predator Triton notebooks, Predator monitors like Predator XB273K and Predator accessories. Also, our Acer Nitro gaming line-up including desktops, laptops like the Nitro 5 and monitors like Nitro XV272U.
Acer Education solutions include first our Acer large portfolio devices based on the latest specifications from our alliance partners like Microsoft, Google, Intel and AMD, as well as our latest Acer innovations like antimicrobial solutions, thermal components, flexible designs and eco-friendly material. A few products that fall into this portfolio include the Acer Chromebook line-up, our TravelMate B series notebook, our Aspire 5 and Nitro 5 laptops, etc.
Acer Education solutions include a reliable ecosystem alongside channel and alliance partners to provide the best knowledge and tools for teaching and learning needs. Also, we provide exciting and valuable resources for the education sector in our Acer for Education blog.
GITEX Technology Week is an important event, and we are taking advantage of it by hosting our Acer Partner Week at Emirates Towers during that time. We host a series of meetings to strengthen the mutual commitment of Acer, our major retailers and distributors, commercial and educational partners, and others.
Our EMEA VP PBU head will be joining us this year as well as our EMEA Education lead. We are looking forward to sharing business updates, discussing market trends, exchanging ideas and discussing the outlook for 2023 at Acer Partner Week. But more than anything we are excited to see the reaction of our partners when they will touch and feel our SpatialLabs products line-up!!!
