Mindware and R&M sign regional distribution agreement

News Desk -

Mindware announced that it has been appointed as a Value-Added Distributor (VAD) by Reichle & De-Massari (R&M) for the Gulf and Levant regions. Mindware will promote and distribute the vendor’s innovative cabling systems for high-end data and communication networks. 

R&M is a top-tier structured cabling solution provider as well as a smart innovator in the data center, LAN, and telecom verticals. The company’s extensive portfolio of cutting-edge solutions is founded on well-established Swiss quality standards. R&M is known for its flexibility in tailoring solutions to specific customer needs, as opposed to simply selling off-the-shelf products. Its globally distributed network of manufacturing plants and competence centers ensures consistent and consistent customer support.

Commenting on the partnership, Mr. Nicholas Argyrides, General Manager – Gulf at Mindware said, “R&M is a leading global cabling and connectivity solution provider and the company’s diversified and high-quality solutions perfectly complement Mindware’s portfolio. We are confident that Mindware’s wide market coverage through our reseller network, well-established supply chain system, and long-standing experience in distribution strategies are key to supporting the growth strategy of R&M in the region.”

“Serving the channel for more than three decades, Mindware today enjoys a top position in the enterprise software and hardware distribution in the Middle East. We hope that this is the beginning of a long term, mutually beneficial partnership that will fuel the growth of R&M and Mindware in the region,” concluded Mr. Nabil Khalil, Executive Vice President, Middle East, Turkey and Africa at R&M.  

Mindware will be assisted by R&M in providing turnkey technology solutions to the market, particularly in the data center segment. Mindware’s seven warehousing hubs will now make the vendor’s renowned, cutting-edge offerings available across the region. The distributor and their reselling partners will have access to a vast knowledge database, as well as the ability to enroll in the R&M Academy, which offers a variety of courses covering various technology topics in various verticals. The vendor will also provide senior technical consultants and technical engineers on an international and local level.


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