Mindware, a Value Added Distributor (VADs) in the Middle East and Africa announced that it has signed a distribution agreement with ESET. As per the agreement, Mindware will offer the entire suite of ESET business products, including two-factor authentication, endpoint protection, endpoint encryption, endpoint detection and response among others. The distributor will target enterprise customers, small and medium businesses (SMBs) and government organizations in the Kingdom of Saudi Arabia through its expansive channel network.
Speaking about the partnership, Fadi Matta, General Manager at Mindware Saudi Arabia said, “Saudi Vision 2030 outlines that ‘a sophisticated digital infrastructure is integral to today’s advanced industrial activities’. In line with this vision, the government is looking to develop the ICT infrastructure in the Kingdom in conjunction with the private sector. As many digital transformation projects get underway, there is increasing awareness of the criticality in protecting digital infrastructure. A cyber risk is a business risk. Today cyber-attacks have evolved to unprecedented forms, putting businesses at unprecedented risks.”
“Against this scenario, Mindware is building out its security practice and portfolio. The intention is to help organizations in Saudi develop robust security postures as they undergo digital transformation. ESET is an award-winning security vendor that develops industry-leading IT security software and services. We believe that the vendor will add considerable value to our portfolio, and we see great potential for uptake of the company’s solutions, particularly its data loss prevention (DLP) and endpoint protection products.”
As part of the ramping up process, ESET will conduct sales and pre-sales workshops and provide training and certification to Mindware’s designated engineers. Mindware on the other hand will focus on driving ESET’s business by reaching out to existing partners as well as onboarding new partners. The distributor will provide knowledge transfer to partners through regular technical enablement sessions. It will also assist partners with potential business leads by helping them conduct proof-of-concepts (POCs).
Mindware and ESET will jointly conduct marketing activities that include events, promotions, traditional and digital advertising campaigns and much more.
“We are extremely excited about our partnership with Mindware in Saudi Arabia. The distributor with its extensive channel network of over 2000 partners will provide us additional depth to expand our market share in the Kingdom. A highly competent technical team from Mindware will be a great value to our offerings and enable us to jointly deliver ESET’s next-generation security solutions to businesses in the country,” concluded Husni Hammoud, Managing Director at ESET Middle East.