Steve-Tzikakis - Sitecore - CEO - New Sitecore platform - digital experience - techxmedia
The new Sitecore platform is offering digital experience for the future. Sitecore has introduced Sitecore Experience Manager Cloud, the first completely cloud-native CMS that enables business users to build and deliver personalised digital experiences through design freedom, integration friendliness, and writing experience. Sitecore delivers the first SaaS solution of its type with this new addition to the Sitecore Digital Experience Platform (DXP), reimagining how content, experience orchestration, commerce, and analytics support modern companies. In addition, the firm announces a number of new product upgrades that include recent acquisitions, as well as the debut of a subscription-based learning resource.
The launch comes at an important time for organisations aiming to increase consumer interaction, keep digital clients earned during the pandemic, and improve their digital presence. The new Sitecore Symposium products and services address the industry-wide challenge of marketing in the face of ever-changing consumer digital habits. Sitecore’s new SaaS DXP, which is now available in most areas across the world, is designed on a composable architecture, allowing businesses to buy best-of-breed products or an integrated platform that expands to accommodate high-volume content, visitor, and data processing needs. Sitecore’s 1200+ strong partner ecosystem, vast developer network, and deep-rooted expertise in helping enterprise firms manage and enhance the customer experience across all industries and geographies are all available through the composable approach.
This new approach for Sitecore reflects the company’s ambitious development goals, which were disclosed earlier this year when it received a $1.2 billion investment – the largest-ever financial investment in the martech market – that fueled the acquisitions of Boxever, Four51, Moosend, and Reflektion.
Sitecore has linked its portfolio via a composable architecture in the cloud, allowing brands to adopt a modular approach to accomplishing their digital experience goals for the first time. Customers may now configure and connect items as needed through APIs to obtain faster time to value and the flexibility to flex their imagination to generate market differentiator faster than the competition. The ability to scale up or down and swiftly update content across different channels is feasible with microservices-based, cloud-native technology.
Steve Tzikakis, Sitecore CEO said: “The announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today, something we see as the future of DXP. Customer expectations are everchanging, so it is essential brands are empowered to work in real-time, adapting experiences to keep up with the demand. We’re supporting them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this, and enjoy a truly integrated, flexible and scalable platform – delivering personalized experiences for their customers, whatever the channel.”
Below you can find a list of updates to Sitecore’s offering:
Sitecore Discover is the only solution on the market that mixes search with marketing and commerce capabilities, thanks to the acquisition of Reflektion in September. With 93 percent of all online encounters beginning with a search, this is a critical update that allows marketers to provide end-to-end, personalised experiences by leveraging AI-powered technology that recognises and anticipates user habits, context, and wants.
Sitecore today announced the launch of their new SaaS Personalization Engine, which is based on technology acquired from Boxever. Sitecore Personalize enables brands to test new ideas and adapt to their customers’ changing digital habits. Digital leaders may use AI-based technology to produce next-level, real-time experiences, optimise conversion funnels, and engage customers with relevant content and offers.
Sitecore Health Cloud is a Microsoft Azure-based product of Sitecore Experience Platform that caters to the complexities of the US healthcare business. The system, which is expected to be HIPAA-compliant in Spring 2022, will enable providers to provide engaging and individualised patient experiences by leveraging data, allowing them to perform excellent healthcare services while being secure and compliant.
Sitecore also announced three new tiered learning subscriptions – Essentials, Experts, and Advanced – to assist more industry professionals become certified in Sitecore. Users will be able to learn about products through online courses and instructor-led tutorials, which were created to address the need for education that matches the speed of Sitecore’s DXP upgrades and enhancements. They will also enable experts to learn about other Sitecore products, allowing them to broaden and strengthen their capabilities while also addressing the problem of siloed teams. Visit learning.sitecore.com to discover more about Sitecore’s learning resource.
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