Global technology and smartphone company, OPPO wrapped up its Masked Singer campaign, celebrating record success of the reality TV singing contest as well as the #FameOPPOrtunity TikTok challenge. As hundreds of thousands of Arab audiences tuned in to MBC TV to watch the Arabic edition of the popular US reality singing competition series, more than 17,000 joined the OPPO TikTok challenge in a bid to win big and become a star in an OPPO commercial.
Celebrating the passion of creative expression, OPPO’s #FameOPPOrtunity TikTok challenge ran alongside the reality TV show for a month and saw seven winners from the MENA region selected for their originality and creative expression.
The #FameOPPOrtunity challenge was open for a month and provided UAE consumers the opportunity to create their own short video using the campaign’s special song and OPPO’s Masked Singer filters and choreography for chance to become famous. The specially created lens filters featured OPPO’s Reno4 series of smartphones that encourage young creators to explore the boundaries of creativity. The anonymity of the filter’s masks allowed contestants to lose their inhibitions and freely express their style. Showcasing brilliant talent, the videos received more than 248,000 views on TikTok, helping contestants in their quest for fame and having their content noticed online.
Fadi Abu Shamat, Director of Strategy and Development at OPPO MEA, said, “Our partnership with MBC is part of our glocalisation strategy to engage with our customers in the region, in ways that matter to them the most. We are extremely proud of the response and the quarter of a million views that the #FameOPPOrtunity challenge generated. We congratulate not just the winners, but all the participants for their fearless expression of style and creativity. The #FameOPPOrtunity challenge captures the essence of OPPO’s Reno series that has always been about helping users to fully express themselves.”
The show also saw the regional debut of OPPO’s loveable mascot – Ollie, who soon became a favourite among the celebrity participants on stage as well as in the OPPO room backstage. The finale of The Masked Singer: Inta Min TV show featured a special video sneak peek into real lives of the three celebrity finalists, just before the winner was unmasked. Powered by OPPO, the video also provided a glimpse of OPPO’s upcoming smartphone – the Reno5, which is set to launch in the region next month.
OPPO partnered with MBC to produce The Masked Singer: Inta Min? show and bring it to television audiences in the Middle East as part of its commitment to deliver unforgettable experiences to local audiences in the region. Aired on Wednesday last week, the last episode of the first-ever The Masked Singer: Inta Min? saw popular Egyptian singer Ehab Tawfik, who amused and enthralled the audience with his romantic and pop Arabic songs for over three decades, win the contest and named The Masked Singer.
OPPO is constantly innovating its brand and products to suit market dynamics. The new Reno5 series will bring even better and more advanced imaging technology to enable users to take their creativity to the next level and be trend-setters online.