P&G and Carrefour have collaborated to plant 26 Forests in the UAE. The aim of this program is to accelerate their commitment to sustainability by planting 26 forests in one year. Customers will be urged to take the future of the world into their own hands by purchasing P&G products from selected Carrefour stores around the UAE, beginning on September 26th.
The collaboration between Carrefour and P&G, which coincides with Climate Week, aims to create a movement to lead, educate, and advocate for persistent action in the area of environmental consciousness. Customers who spend AED 50 or more will receive a raffle voucher/coupon with a QR code to plant a tree, allowing them to contribute to global conservation efforts as part of P&G’s #ForestsforGood campaign, which coincides with Carrefour’s 26th anniversary as the region’s top retailer. The promotion is available in 30 locations around the UAE, including the Mall of the Emirates, Ibn Battuta Mall, and Dubai Festival City.
Mohamed Hamouda, VP P&G Gulf, said: “P&G is committed to actively protecting nature through our #ForestsForGood program. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process. Our longstanding collaboration with Carrefour on its 26th anniversary here in the UAE offers both organisations an opportunity to demonstrate the power of brands to enact positive environmental change. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”
Bernardo Perloiro, Chief Operations Officer of Carrefour UAE at Majid Al Futtaim Retail, said: “on our 26thAnniversary year, we hope to inspire future generations by calling for sustained action to truly build an environmental movement. This initiative is just the beginning, and we look forward to partnering with P&G to deliver long-lasting value through every experience with sustainable initiatives that have a measurable, positive impact on our surrounding communities and the world around us.”
P&G has announced an increased commitment to accelerate progress toward its worldwide Ambition 2030 goals this year. P&G #ForestsforGood has so far planted 5 forestation programmes in the UAE and 11 more in Africa and Asia, with another 26 planned for the coming year. P&G has also set a new goal of achieving net zero greenhouse gas (GHG) emissions across its operations and supply chain by 2040, as well as intermediate 2030 goals to make significant progress this decade.
The combined endeavour is in line with the Dubai 2040 Urban Master Plan and Green Spaces Program, which was unveiled by the government earlier in 2021 and aimed to bring people together to build forests along the UAE’s arid coast. It is a significant step forward for the region, as two globally recognised businesses join together to help future generations realise the true value of collaboration and create a sustainable future for all.
