Pre-GITEX Interview with Sitecore’s VP

Catch a pre-event interview with Mohammed Alkhotani, Sitecore’s Area Vice President — Middle East and Africa. Let’s have a look at what Sitecore is up to.

TECHx: How excited are you for GITEX Technology Week? What are your expectations for the event this year?

Mohammed: Sitecore is very excited about GITEX! As the Middle East’s leading technology event in 2021, GITEX continues to be the leading platform for driving new business leads, exchanging industry innovations, and presenting cutting-edge digital solutions to a global audience.

At GITEX 2021, Sitecore will hold its first standalone participation under the theme of delivering memorable experiences in Hall 7, Stand F40. Sitecore will emphasize the importance of Middle East organizations leading digital transformation and adopting marketing technology to enhance customer experiences.

During GITEX, Sitecore will also emphasize the rollout of its $1.2 billion global investment plan; the recent acquisitions of Boxever, Four51, and Moosend. We will also highlight the integration of the Sitecore Experience Platform and Sitecore AI solution with emerging technologies such as AI, machine learning, and RPA across websites, apps, and social media.

TECHx: What innovations do you see in the automation software market, and how does Sitecore align with these emerging technological trends?

Mohammed: The Middle East is ideally positioned to adopt marketing technology as a driver of post-pandemic business competitiveness. Among YouGov survey respondents, 83% in MENA advanced their marketing technology stack more in the last year than in the previous three years. With these technological capabilities, 84% of MENA respondents said they experimented with a number of new marketing approaches during the pandemic.

In the UAE and MENA, Sitecore is continuing to grow its business among strategic global markets and innovation leaders. We are expanding our customer base, our channel partner ecosystem, and continuing to launch new research to support market needs.

TECHx: Please tell us about the latest solutions you have for enterprises.

Mohammed: Sitecore will showcase a wide range of marketing technology solutions, especially the Sitecore Experience Platform and the Sitecore AI solutions, which can enable digital transformation, personalization at scale, campaign orchestration, integrated data, and agile content marketing.

Sitecore’s demos will be aligned with three key industry verticals: banking, financial services, and insurance (BFSI), government and public sector, and travel and hospitality.