Safe Security welcomed Cherif Sleiman as new Chief Revenue Officer to lead EMEA. To expand on its success in North America, the company announced its debut into the Europe, Middle East, and Africa (EMEA) market. Safe Security, headquartered in Palo Alto, California, uses its breach likelihood prediction platform SAFE to assist organisations in managing, measuring, and mitigating cyber threats. The company selected Cherif Sleiman, a senior industry expert, to oversee the business for foreign markets, with backing from marquee investors such as British Telecom Group, John Chambers, and other significant industry executives.
Sleiman is a visionary technologist and “turnaround specialist” who will be responsible for expanding Safe Security’s regional footprint, go-to-market strategy, and channel strategy in the region. Over the course of his 26-year career, he has held executive positions with tech behemoths such as Cisco, Nortel, Brocade, and, most recently, Infoblox. Safe Security will considerably increase its investments in Europe, the Middle East, and Africa as part of its corporate expansion strategy, believing that these regions are critical to its future success. In the next 18 months, it aims to hire more than 100 people in the region.
Reflecting on his appointment, Cherif said, “Cybersecurity is a global concern.For all of the time, money, and energy spent telling us how to protect ourselves, including what to buy to do so, there’s little sense of actual progress when it comes to security. And that’s key, because safety is not about how much money we spend on products, analysts or investments, it is simply about Knowing. Safe Security is uniquely positioned to provide organisations with the knowledge necessary to better secure their organisations. The SAFE platform delivers 360 degree continuous, dynamic & intelligent quantitative cyber risk management and breach likelihood prediction by assessing People, IT Infrastructure, Cloud Presence, Saas Deployments and Third Party Partnerships. It streamlines the knowledge and language needed by all stakeholders, from the boardroom to the frontline security professionals, so accurate decisions and actions can be taken in a timely fashion. I am excited to join Safe Security and honoured by the trust they have in me. I am confident that we will grow exponentially in the next 2-3 years across international markets.”
Cyber security incidents have increased dramatically over the previous year around the world. With the increasing sophistication of cyber attacks, simple red-amber-green heat maps are no longer sufficient. Safe Security, which provides an enterprise-wide, objective, unified, and real-time cyber risk quantification platform dubbed SAFE, is in the epicentre of this paradigm change. It combines automated signals from people, process technology, and even third-party organisations with which an organisation interacts to dynamically estimate the possibility of a breach (SAFE Score) and the financial risk of a breach to an organisation.
Saket Modi, Co-founder & CEO, Safe Security said, “With SAFE, we have created a brand new category of products within Cybersecurity, and we are pioneering the shift from a project led, reactive risk management approach to one that is proactive and enables the Board to truly understand Cybersecurity in a de-jargonized manner. Our vision is to make the SAFE score the global de-facto standard for measuring and mitigating cyber risks, and our expansion to international markets is central to this vision. International markets are extremely strategic for us, and I am ecstatic to have Cherif join us to lead our business in the EMEA region. Cherif is a proven business leader, and I am confident that he will replicate our global success and make Safe Security the preferred partner for addressing customer’s needs in the region.”
