Sainsbury’s feeds its supply chain strategy with Blue Yonder


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Blue Yonder, Inc., has announced that Sainsbury’s has selected Blue Yonder’s end-to-end supply chain platform as the foundation of its supply chain transformation. Sainsbury’s is a leading multi brand, multi-channel retailer based in the U.K. that also operates a number of wholesale partnerships globally.

Sainsbury’s will deploy Blue Yonder to power its end-to-end supply chain strategy on a single artificial intelligence (AI)-powered platform. To support the business’s future supply chain program, Sainsbury’s will benefit from extending its current Blue Yonder solutions footprint with powerful new capabilities. These current and new capabilities will now span AI-powered demand forecasting and replenishment, digital control tower, space management, macro space planning, range management, warehouse management, labor management and yard management.

By partnering with the in-house engineering expertise of Sainsbury’s Tech, together the two businesses will create an autonomous self-learning supply chain platform with advanced machine learning capabilities. This step forward will enable Sainsbury’s colleagues to spend more time on the store floor and serving customers. Sainsbury’s chose Blue Yonder for its leading machine learning (ML) capabilities and SaaS-based solutions that uniquely power an end-to-end supply chain experience.

“We relentlessly seek to improve the way we serve the needs of our customers. Having a predictive, autonomous and adaptive supply chain powered by world class technology products and Sainsbury’s Tech engineering means we can show up for our customers whenever and however they shop with us,” said John Elliott, chief technology officer – Retail at Sainsbury’s. “Blue Yonder provided a strong balance of advanced capabilities, ML experience and a culture and value set closely aligned to our own, including a commitment to sustainability.”

By implementing Blue Yonder’s solutions, Sainsbury’s will further enhance its ability to monitor and respond to ever-changing customer needs, predicting and preventing potential supply chain disruptions. Blue Yonder’s Luminate platform includes ML-based forecasting and ordering solutions that help stores better manage fresh and perishable products. It also includes Blue Yonder’s crisis control center – Luminate Control Tower – which provides complete supply chain visibility, orchestration, and collaboration across the end-to-end supply chain and prescribing more automated, profitable business decisions.

“We are thrilled to expand upon our long-standing partnership with Sainsbury’s by offering iconic, game-changing, and customer-centric solutions that meet consumers’ daily and ever-changing needs, particularly in the critical environment in which we are all living today,” said Mark Morgan, executive vice president and chief revenue officer, Blue Yonder. “We know how important Sainsbury’s supply chain is to the company’s rich history of success and the loyalty of its customers. Our innovative AI and ML capabilities have a proven track record of real results, and our end-to-end platform is unmatched in the market. Our goal is to make AI and ML become key enablers of Sainsbury’s future digital transformation as the company expands its remarkable, trusted, multi brand, multi channel business.”


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