8K TV has been a real trend at CES, with the likes of LG, Sony and TCL all leading their TV line-ups with 8K resolution screens, and Samsung was no different.
Samsung revealed that ATSC 3.0 tuners will be provided by the upcoming 2020 QLED 8 K TV lineup. Company says it is the next-generation broadcasting standard that provides audiences with higher resolution, more realistic audio and interactive experiences designed to introduce the company to a new era of over-the-air TV broadcasting.
“Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”
One of the key benefits and improvements of NEXTGEN TV powered by ATSC 3.0 over the current ATSC 1.0 standard is its potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available. This ensures that Samsung QLED 8K owners are able to playback 4K broadcasts and content when the signals are transmitted.
NEXTGEN TV also brings audiences a more engaging and realistic audio experience. The standard’s Multi-Channel Object Audio and Dialogue Enhancement features give users louder and clearer sound enabling immersive experience in addition to the traditional surround sound. The standard also revamps the capabilities with enhanced content and added information.
