Samsung Electronics Middle East and North Africa (MENA) shared its new lineup of advanced innovations at its latest MENA Forum in Malta. The MENA has emerged as key market and major hub for technology innovation having witnessed an extraordinary shift in all aspects of the tech ecosystem.
Announced by H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics at the Consumer Electronics Show (CES) earlier this year, the ‘Age of Experience’ came to life at the MENA Forum as participants were introduced to new mobile breakthroughs.
“Innovation is our core strength that enables us to deliver technologically advanced solutions,” said Sungwan Myung, President of Samsung Electronics, Middle East and Africa.
During the Forum, Samsung conducted its annual docent program for attendees to experience the new products. Similar to a guided museum tour, guests were presented with a first-hand look at what Samsung has in store for the year ahead. The product line-up included the gigantic 292’’ 8K MicroLED TV, Galaxy S20, Galaxy Z Flip, AirDresser, bespoke refrigerators lineup, Dual Cook Flex, POWERstick Jet™ vacuum cleaner, Samsung’s Cube Air Purifier and Wind-Free air conditioner.
Pioneering the Home Entertainment Market
Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. MicroLED displays offer best-in-class picture quality – delivering greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits.
Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV that combines a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. The Q950TS also introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.
Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube
Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero, which can pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption.
The Shape of the Future
Samsung Electronics has unveiled new, innovative devices that will shape the next decade of mobile experiences. Galaxy S20 is a brand new future-ready mobile device with fully integrated 5G capabilities and specialized 5G services that deliver intelligent experiences like multi-angle live broadcasting, optimized video chats and the ability to create AR content – all from one powerful device. Galaxy S20 also features a camera with real 8K video recording and Space Zoom, which allows users to zoom in over 100x and capture the world in perfect clarity.
Samsung has further expanded the foldable experience through the launch of Galaxy Z Flip, its Hideaway Hinge enables free-stop folding and the folding Glass Display bends the laws of physics – all in one standout design. The Galaxy Z Flip’s unique usability is evident in its camera, where users can capture picture-perfect shots, without the need for a tripod. The device’s versatile experience extends to video calls and multitasking capabilities so users can stay connected with quick notifications.
Samsung has also launched the latest additions to the Galaxy A series family with an accessible price point. Built to make meaningful innovations and memorable mobile experiences for all users, the Galaxy A71 and A01 are packed with enhanced features: a longer lasting battery, smarter cameras and an Infinity-O display that gives an uninterrupted visual experience.
Additionally, Samsung’s Galaxy ecosystem expands even further in 2020 with the new and improved Galaxy Buds+, featuring a refined design which offers the best performance and all the advantages of wireless earphones.
The Galaxy Buds+ are smaller and lighter than the previous generation, which makes for longer and more comfortable wear. With enhanced battery efficiency, it offers longer usage time with a single charge.
Setting the Standard for the Modern Home
An innovative and beautifully designed refrigerator, the BESPOKE refrigerator establishes a completely new category of customized home appliances. Through the creative use of materials and colors, you can put your personal stamp of style on your kitchen.
Moreover, Samsung’s new Dual Cook Steam oven boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.
Samsung is setting new standards for personal care at home with an easy, convenient, all-in-one solution – AirDresser uses steam technology to smooth out wrinkles, remove odors, and sanitize your clothes, so that they look and feel fresh—and are ready to wear—in just under 48 minutes.
Samsung’s Wind-Free™ air conditioner, uses a first-of-its-kind two-step cooling system that dramatically reduces energy consumption and, thanks to Wi-Fi connectivity, can be controlled remotely.
