Ahmed Al-Faifi - Senior Vice President and Managing Director - SAP Middle East North - techxmedia

SAP signs partnership with The Red Sea Development Company for its digital initiatives

Industries Travel & Hospitality

SAP has signed a strategic partnership with The Red Sea Development Company for its digital initiatives. The Red Sea Development Company (TRSDC), which is spearheading the development of the giga-project The Red Sea Project (TRSP), stated that SAP is assisting in streamlining its digital innovations.

Along Saudi Arabia‘s west coast, the Red Sea Project is a regenerative tourism destination spanning 28,000 square kilometres and more than 90 unspoiled islands. The first phase of 16 hotels will open in late 2022 on five islands and two inland sites.

TRSDC is pioneering the diversification envisioned by Vision 2030 with a unique, year-round tourism offering that supports sustainability and environmental enhancement, cultural conservation, and economic stimulation. Tourism is the Kingdom’s second most important sector.

Ammar-Alomani,-TRSDC - techxmedia

“In order to align The Red Sea Development Company’s internal process speed with our goals and project deadlines, we needed to replace our manual processes with digital processes,” said Ammar Alomani, IT Applications Associate Director of TRSDC.

Also said, “Thanks to our digital transformation with SAP, our procurement is more controlled, transparent, and efficient. We also have real-time insights and decision-making capabilities for our financials, procurement, and employee experiences.”

TRSDC’s Finance, Procurement, and Talent Management divisions all experienced digital transformations, with the SAP S/4HANA real-time business suite, SAP Ariba digital platform, and SAP SuccessFactors human experience management suite.

From vendor registration to administration and full sourcing, TRSDC’s procurement process is now fully automated. Vendors can easily register on the company’s website, and the company can collect information on registered and overseas vendors, as well as invite non-registered vendors to participate in tenders. Contract milestones are achieved through payment processes, and procurement is integrated with the financial system.

“As the first giga-project to implement SAP solutions, The Red Sea Development Company shows how the Saudi government is leading digital transformation,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North.Also said, “We will share global best practices to support Saudi Vision 2030, especially in tourism and hospitality.”


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