Saudi-based online travel agency almatar has partnered with Snap to engage and reward football fans during the FIFA World Cup 2022.
Through a variety of AR lenses, almatar will engage with fans using Snap’s AR technology. This partnership aims to assist the Kingdom of Saudi Arabia in achieving its tourism goals by shedding light on distinguished destinations via social platforms, with Snapchat being one of the popular platforms that younger generations highly engage with. Fans can compete for valuable prizes during and after the World Cup by participating in the exciting “Predict and Win” contest.
Faisal Alrajhi, President of almatar app: “Saudi Arabia is home to a large population of football fans, who are huge supporters of their national team and also very passionate about technology, and particularly Snapchat. Working with Snap enables us to celebrate this momentous occasion with fans while also exploring opportunities to tap into the Saudi online travel market.”
“By interacting with more than 3 million users on almatar app to showcase our support for the Saudi national team, we will be able to raise awareness about marketing messages dedicated to domestic tourism. Having received Saudi Arabia’s Leading Online Travel Agency award by the World Travel Awards in 2022, the initiative falls in line with almatar’s tourism mission” added Alrajhi.
Abdulla Alhammadi, Regional Business Lead for the KSA market at Snap Inc. said: “Being held in Qatar, the historic 2022 FIFA World Cup is an amazing opportunity to engage with our huge Saudi audience through our AR technology and with the shows on Discover. almatar, an innovative online travel platform, is an ideal partner for sharing the joy and passion of football while exploring new ways to excite football fans on Snapchat.”
Almatar is launching seven lenses to engage Snapchat’s 20 million users in Saudi Arabia to commemorate the 2022 World Cup. Some lenses will focus on supporting the Saudi national team, while others will immerse Snapchatters in an immersive experience that will make them feel like they are a part of the action.
Already, a highly engaged Gen Z community talks about and watches sports and football on Snapchat on a daily basis: over 340 million people use Snapchat daily, engaging with a variety of content and creative and immersive AR experiences that bring football fans closer to the action. According to research, 55% of Snapchatters share sports-related topics on the platform, while 58% interact with sports-related content.
