Sitecore celebrates partners and customers at Symposium World Tour

News Desk -


Sitecore, a provider of end-to-end digital experience management software, held its annual Symposium World Tour event in Dubai, welcoming C-level executives, customers, and partners while highlighting the company’s exciting regional strategy and announcing new developments.

Keynote speeches from Sitecore’s top management and regional customers highlighted industry challenges and demonstrated how Sitecore’s solutions helped overcome them. GEMS Education and Kerzner International also joined Sitecore on stage during the Symposium.

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Hershna Langworth, Director of E-Commerce, Kerzner International commented: “Partnering with Sitecore enabled a stronger digital presence for Kerzner International. Thanks to Sitecore and its solutions, we are now able to serve our customers better, complete with a redesigned website that focuses on human-based content and personalization.” 

Abu Dhabi Ports, Aldar, Emirates, Expo 2020, GEMS Education, and Mashreq were among the other customers in attendance. With over 500 industry leaders from across the region in attendance, Sitecore Symposium is arguably the first live event hosted in Dubai by a private martech firm in over two years. The decision to kick off Sitecore’s 19-date live event World Tour in Dubai demonstrates the Middle East’s critical importance in Sitecore’s aggressive global growth plans.

Lee Miles, Chief Customer Success Officer, Sitecore, said: “The Symposium World Tour event is a celebration of our partners and customers. Seeing Sitecore’s solutions bringing phenomenal success for our customers not only motivates us to develop even more compelling products, but, at the same time, established the benchmark from which new and prospective customers can be inspired. We look forward to creating new partnerships and building new bridges in the coming years.”

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Mohammed AlKhotani, Area Vice President MEA, Sitecore added: “Opening the first Middle East and Africa regional office in Dubai is another momentous occasion for us in the region. Located in Dubai Internet City, the new space houses various meeting facilities and conference rooms. The new office further strengthens Sitecore’s regional presence and reinforces its relationships with local partners who are passionate to improve digital marketing and customer engagement among enterprise customers through Sitecore solutions.” 

Sitecore also announced new agreements with Sharjah-based digital solutions provider Sahab Smart Solutions and Avanade, a leading provider of innovative digital and cloud services, business solutions, and design-led experiences delivered through the Microsoft ecosystem, at the event. Mohamed AlKhotani, Area Vice President MEA, Sitecore, presided over the signing ceremony, which also included Amin Alzarouni, CEO Sahab Smart Solutions, and Adriano Picchi Neves, UAE Regional Lead, Avanade.

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