Sitecore announced that it has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider. The acquisition of the Greek technology start-up Moosend is a significant milestone in Sitecore’s evolution to become a SaaS-based digital experience platform capable of supporting the most sophisticated digital experiences.
The acquisition completion, which is part of Sitecore’s ambitious ongoing $1.2 billion growth plan, will complement Sitecore’s ability to power the personalisation requirements of modern enterprises, with the integration of Moosend’s cloud-native, API-first, and modular marketing automation platform. In addition, Moosend’s platform includes complementary eCommerce capabilities that, alongside recent acquisitions of Four51 and Boxever, will offer even more power to seamlessly deliver targeted revenue-enhancing campaigns tied to cart abandonment, product recommendation, and promotions scenarios.
“The completion of our acquisition of Moosend is another exciting milestone for us,” said Steve Tzikakis, CEO, Sitecore. “As our third acquisition this year, we will continue along our ambitious journey to enhance and energize our customers’ marketing efforts. We’re now better positioned to support our customers in the effective deployment of measurable marketing campaigns, by further improving the automation of workflows across the entire customer journey. Our aim is always to provide our customers with faster innovation, less upfront investment and shorter time to value and the completion of this acquisition ensure this.”
With the transaction closed, Moosend’s senior leadership team including CEO Yannis Psarras will join the Sitecore family, overseeing the technology integration and supporting customers and partners with the transition.
Sitecore intends to invest and grow in Greece, where Moosend was originally founded, and plans to increase headcount in the country over the next 12 months.
“Our team is excited to be joining such an ambitious and well-established brand and welcomes the additional capabilities the platform integration will offer our customers” said Yannis Psarras, CEO of Moosend. “Our customers and staff will greatly benefit from the new product capabilities made possible through Sitecore’s additional research and development resources, the scale of its marketing, sales, support resources and partner ecosystem and its recent $1.2 billion investment.”