Anker Innovations, a global provider of mobile charging and consumer electronics, recently opened its first flagship store in Dubai, UAE, at City Centre Mirdif. The flagship store is envisioned as a space that caters to the dynamic needs of the UAE’s diverse demographic, allowing them to transform their daily lives.
The experiential store will serve as a destination hub, showcasing the latest innovations from Anker Innovations’ brands such as Anker Charging, eufy Smart Home, Soundcore Audio, AnkerWork, and Nebula projectors. These items are a component of the connected living experience. They are powered by artificial intelligence (AI) and are linked via the internet of things (IoT), and can be controlled from anywhere, at any time, using the eufy app, which is available on all smartphones.
During the forecast period, 2021-26, the Middle East Smart Homes Market is expected to grow at a CAGR of around 24%. The market is being driven primarily by rapidly increasing concerns about home security, which are intertwined with rising customer awareness about the various benefits of smart home devices, such as remote monitoring, improved safety, energy management & efficiency, video analytics & motion detection, customization, and so on.
The UAE is expected to dominate the market with the largest share over the forecast years, owing to people’s rapidly improving living standards and growing use of smart home solutions for greater convenience in line with luxury living.
“We are excited to announce the launch of our first flagship store in the UAE to cater to the country’s diverse and tech-savvy customers,” said Faraz Mehdi, General Manager, Anker Innovations, MEA and South Asia. “In the past two years, we have seen an increased demand for home vacuum cleaners, robotic cleaners, and more. We see much exploration in the spaces and strong adoption among the residents. In addition, the ongoing trend of an increase in the number of nuclear families is creating a positive outlook on the market. Our charging and home solutions address the needs of the modern nuclear family, whilst ensuring that all expectations for maintaining a home are met and exceeded.”
Anker Innovations aspires to create an inviting smart home hub that piques consumers’ interest and highlights the unique features of each product. The City Centre Mirdif store, operated by Distribution powerhouse Seventh Dimension, is in line with Anker Innovations’ vision of providing consumers with a world-class experience, and plans are in place to expand retail investments in other GCC markets in the coming years.
“The response we have received from the GCC region as it relates to Anker Innovations has been overwhelmingly positive,” said Abdullah Al-Lafi, Chairman, Seventh Dimension Company. “The UAE market has always been future-driven as customers are constantly seeking innovative products and solutions to make their lives easier and more convenient. This is now our 7th Anker Innovations store in the region,
our first experiential store in the UAE and we are confident that it will achieve the same level of interest and success as the others have over the years.”
Everything at Anker Innovations revolves around the product’s quality, which is its top priority. The company is a product-driven company with over 1,470 patents. Its most recent product launches in all categories were designed to complement any home and make charging more convenient.
