Sonos has announced a partnership with Liverpool FC to enhance the sound experience of football fans at Anfield, the club’s home stadium, and throughout the world. The brand is producing goods and audio content that will supercharge the game and closely link fans to the rhythms of the sport – and team – they love, thanks to a passion for generating life-changing music. This is Sonos’ first-ever sports team collaboration, as the company strives to create experiences that make listening easier and more enjoyable both inside and outside the house.
“Sound has always been an essential part of sports – it breathes energy into every game, whether it’s the music players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home,” said Pete Pedersen, VP of Marketing, Sonos.
Also states, “We sought a team – and fanbase – that shares our passion for sound. Thanks to the electric atmosphere at Anfield and the city’s deep heritage in music, Liverpool FC became the perfect match.”
Sonos will create an immersive sound experience throughout the stadium, focusing on internal loungers, player areas, and the AXA Training Centre, a training centre for the club, through its many years of partnership.
“There’s a clear harmony between LFC and Sonos, we both share a great passion for the soundtrack of our experiences,” said Matt Scammell, Commercial Director at Liverpool Football Club. “Sound is what makes Anfield such a special place; when our supporters get behind the team, the 12th man creates game-changing sound, something we can’t wait to hear again this season. We’re looking forward to working with Sonos to connect our supporters around the World to the sound of Anfield.”
It is not surprising that Liverpool is the birthplace of iconic artists and a hub for famous music venues. The sound of Liverpool FC is well outside of its stadium with millions of fans worldwide, re-enacting through numerous cities and connecting supporters all over the World. Sonos will bring the sound of Anfeld in close co-operation with the Official Liverpool Supporters’ Clubs, creating the unique energy-oriented atmosphere of this stadium in remote watch areas with Sonos’ home theatre.
Stay tuned by visiting Sonos.com, Liverpool FC, or follow Sonos and Liverpool FC on Instagram for more from Sonos and Liverpole FC.