Sony MEA and Gearbox to offer rental services of digital imaging products


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Sony Middle East & Africa has partnered with Gearbox, photography and prosumer videography rental, to provide amateur and professional photographers in the UAE with integrated online access to hire Sony’s latest range of Alpha cameras and lenses.

Renting Sony’s digital imaging equipment is now easy on the fully automated rental platform built into Gearbox website. Customers simply have to go on Gearbox’s rental website, choose any of Sony gears, the rental dates, delivery option and confirm booking. The customised workflow assures delivery of the product by afternoon, a day before the rental commences.  The delivery service also collects the products back a day after the rental expires. Gearbox also offers consultation services and tech guides via multiple channels such as Whatsapp, Facebook Messenger, Instagram Direct Messaging, Website Chat and Phone to ensure the hired equipment will best meet the user’s requirement. 

“Sony is committed to providing innovations in digital imaging to the growing pool of photographers in the UAE. By collaborating with Gearbox, customers will have access to good workflow and online platform for rentals of Sony cameras and lenses. This is a good opportunity for photography professionals and enthusiasts to try out the many benefits offered by Sony cameras and lenses, before owning them,” said Jason Rego, Senior Manager Digital Imaging, Sony Middle East & Africa.

“Our rental scheme is a great opportunity to acquaint oneself with the Sony gear.  We also advise users on what equipment to choose to ensure best match with their requirements’’ said John Massaut, Managing Director of Gearbox.

All Sony’s digital imaging equipment for loaning and rentals has been cleaned and disinfected using isopropyl pads.


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