THEKÜR is a technology-led beauty retailer that combines expert knowledge backed by data and technology, to provide a personalized shopping experience for their customers. They are an innovative, homegrown company pushing the limits of what beauty technology looks like in the region.

SAS® Viya® with SingleStore enables SAS analytics and AI technology to be used on data stored in SingleStore’s cloud-native real-time database. The integration enables cloud, hybrid, and on-premises deployments to benefit from flexible, open access to curated data.

“Barracuda Email Protection offers customers complete protection by combining gateway defense, API-based inbox defense, incident response, data protection, and user security awareness capabilities,” said Don MacLennan, SVP, Engineering & Product Management, Email Protection.

AI and data analytics are already gaining traction in the oil and gas industry, with AI solutions assisting businesses in becoming more sustainable by maximizing resource utilization, reducing waste, and improving operations.

Proven Robotics and Pudu Robotics representatives discussed the expansion of robotics in the region and the importance of AI and robots in KSA’s ambitious effort to make automation and artificial intelligence part of development.