Almosafer, Saudi Arabia’s travel company (part of Seera Group) is piloting the integration of ChatGPT, an artificial intelligence (AI) chatbot developed by the AI research and deployment company, OpenAI, on its mobile booking platforms.

The data shows that domestic travel is in high demand due to the growing appeal of local destinations amongst the Saudi nationals, as well as the breadth of offer created by Almosafer from bespoke packages to a variety of bookable tours and attractions available on the brand’s domestic activities marketplace.