Alibaba Cloud reveals ‘Magic’ behind 2020 11.11 Global Shopping Festival

This year’s 11.11, which generated RMB498.2 billion (US$74.1 billion) in GMV over an 11-day period, was made possible by Alibaba Cloud infrastructure upgrades. Right after midnight on November 11, for example, just 26 seconds after shopping began, peak orders hit 583,000 per second – 1,400 times peak volume at the festival.