PredictSK, AppsFlyer’s predictive analytics solution for SKAdNetwork will be officially rolled out later this year, in line with Apple’s ATT enforcement, as part of the company’s SK360 suite.

Mobile apps have arguably become the cornerstone of most organizations’ multi-channel marketing mix; as evidenced by recent AppsFlyer research which found that the mobile app install rate in the Middle East grew by 55% year-on-year in 2020.